Senior Product Designer

FLAM; San Francisco (CA); On-site; USD 130,000 - 180,000; Full time

Job summary

Flam is an AI-native technology company building the next generation of interactive content for the US market. We’re seeking a Senior Product Designer to own end-to-end product design, from discovery and research to delivery, with a focus on complex, data-intensive B2B experiences.

You’ll collaborate with product managers, engineers, founders, and business stakeholders to translate requirements into simple, scalable interfaces, while establishing design systems and championing accessibility and

Qualifications

• 5+ years of experience in product design, UX/UI design, or a related field.
• Experience designing and shipping digital products, preferably B2B SaaS platforms, enterprise products, or complex web applications.
• A strong understanding of user-centered design principles, interaction design, information architecture, and visual design.
• Experience translating complex requirements into clear, intuitive, and scalable product experiences.
• Proficiency in Figma and other relevant design and prototyping tools.
• Proficiency in AI for automating design workflows and building prototypes
• A strong portfolio demonstrating end-to-end product ownership, problem-solving ability, design rationale, and measurable product impact.
• Ability to work independently, navigate ambiguity, and make thoughtful design decisions with limited direction.
• Strong communication and collaboration skills, with the ability to articulate design decisions and work effectively with cross-functional teams.
• A product-first mindset with a balance of user empathy, business understanding, and attention to detail.

Responsibilities

• Own end-to-end product design: drive discovery, user research, wireframing, prototyping, visual design, and delivery.
• Simplify complex workflows by translating business logic and user needs into intuitive experiences.
• Design scalable B2B experiences across dashboards, workflows, and tools for business customers.
• Collaborate cross-functionally with product managers, engineers, founders, and stakeholders.
• Drive product thinking by understanding user behavior, objectives, and metrics.
• Establish design systems with reusable components and guidelines.
• Prototype, validate, gather feedback, and iterate on product experiences.
• Maintain high design quality across usability, visual hierarchy, and accessibility.
• Take ownership of design initiatives from concept to launch.

Skills

End-to-end design ownership

UX/UI design

Figma

Prototyping

Cross-functional collaboration

AI for design workflows

Job description

Flam is an AI-native technology company building the next generation of interactive content formats. We’re transforming how brands and consumers interact through immersive, engaging experiences that redefine how content is created, experienced, and consumed.

About the Role

We’re looking for a Senior Product Designer who can take end-to-end ownership of product design, from understanding complex user problems to delivering intuitive, scalable, and high-quality product experiences.

You’ll work closely with product managers, engineers, and business stakeholders to shape the user experience across Flam’s product ecosystem. We’re particularly interested in designers who have worked on B2B platforms, complex workflows, or data-intensive products and can translate business requirements into simple, intuitive experiences.

This role is ideal for someone who combines strong design fundamentals with product thinking, takes ownership beyond individual screens, and thrives in a fast-paced, high-growth startup environment.

What You’ll Do

• Own end-to-end product design : Drive the entire design process, from discovery and user research to wireframing, prototyping, visual design, and final delivery.
• Simplify complex workflows : Translate intricate product requirements, business logic, and user needs into intuitive and easy-to-use experiences.
• Design scalable B2B experiences : Build user-centric interfaces for complex platforms, dashboards, workflows, and tools used by business customers.
• Collaborate cross-functionally : Work closely with product managers, engineers, founders, and other stakeholders to define problems, explore solutions, and deliver impactful products.
• Drive product thinking : Understand user behaviour, business objectives, and product metrics to make informed design decisions.
• Establish design systems : Build and maintain reusable components, patterns, and design guidelines to ensure consistency and scalability.
• Prototype and validate : Create interactive prototypes, gather feedback, test assumptions, and continuously improve product experiences.
• Champion design quality : Maintain high standards across usability, visual hierarchy, interaction design, accessibility, and overall product experience.
• Take ownership : Independently drive design initiatives, manage competing priorities, and see projects through from concept to launch.

What We’re Looking For

• 5+ years of experience in product design, UX/UI design, or a related field.
• Strong experience designing and shipping digital products, preferably B2B SaaS platforms, enterprise products, or complex web applications.
• A strong understanding of user-centred design principles, interaction design, information architecture, and visual design.
• Experience translating complex requirements into clear, intuitive, and scalable product experiences.
• Proficiency in Figma and other relevant design and prototyping tools.
• Proficiency in AI for automating design workflows and building prototypes
• A strong portfolio demonstrating end-to-end product ownership, problem-solving ability, design rationale, and measurable product impact.
• Ability to work independently, navigate ambiguity, and make thoughtful design decisions with limited direction.
• Strong communication and collaboration skills, with the ability to articulate design decisions and work effectively with cross-functional teams.
• A product-first mindset with a balance of user empathy, business understanding, and attention to detail.

Good to Have

• Experience working in a high-growth startup or a fast-paced product-led organisation.
• Experience designing products in AdTech, MarTech, AI, analytics, or other technology-driven domains.
• Familiarity with AI-powered products, emerging interaction patterns, and new content formats.
• Experience building and scaling design systems across multiple product modules.
• Experience collaborating with engineering teams on technically complex products.

Why Join Flam?

• Work on an ambitious product at the intersection of AI and interactive content.
• Take meaningful ownership and influence product direction from the ground up.
• Solve complex design challenges with real business and user impact.
• Collaborate with a high-ownership team building for global markets.
• Help shape Flicks, our next-generation interactive content format for the US market.