Senior Product & Brand Marketing Lead — Onsite CT

Traka Group; New Haven (CT); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Paid time off

13 holidays

Medical, dental, vision, and life

401(k) with employer match

Discretionary bonus

Job summary

Traka Group is seeking a Senior Manager of Product & Brand Marketing to lead strategic product and brand initiatives for the AEH portfolio in the New Haven/CT area. You will drive launches, lifecycle marketing, demand generation, and cross-functional collaboration with Product, Sales, and Leadership to accelerate growth.

The role requires a strong track record in brand management, product marketing, and performance analytics, with experience in manufacturing/building products or security

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing experience in product/brand marketing.
• 5+ years leading marketing professionals and cross-functional teams.

Responsibilities

• Develop and execute product and brand marketing strategies to drive revenue growth and market share.
• Lead marketing activities across multiple brands, ensuring consistent positioning and customer experience.
• Direct new product launches, lifecycle marketing, and commercialization plans.
• Partner with Product Management and Sales to craft go-to-market strategies and enablement tools.
• Conduct market and competitive analysis to identify growth opportunities.
• Plan and execute integrated campaigns across digital, content, social, email, trade shows, PR, and more.
• Drive awareness, demand, lead development, and customer retention.
• Manage Brand Managers and shared resources; provide coaching and development.
• Oversee marketing communications, collateral, videos, website content, and case studies.
• Develop budgets, monitor ROI, and report performance metrics.

Skills

Product marketing

Brand management

Demand generation

Leadership experience

Cross-functional collaboration

Marketing analytics

Go-to-market strategy

Communication skills

Budget management

Education

Bachelor's degree in Marketing/Business Administration/Communications

MBA or advanced degree preferred

Tools

Microsoft Office

Marketing technology platforms

Job description

Traka Group is seeking a Senior Manager of Product & Brand Marketing to lead strategic product and brand initiatives for the AEH portfolio in the New Haven/CT area. You will drive launches, lifecycle marketing, demand generation, and cross-functional collaboration with Product, Sales, and Leadership to accelerate growth.

The role requires a strong track record in brand management, product marketing, and performance analytics, with experience in manufacturing/building products or security