Marketing Manager

ASSA ABLOY; New Haven (CT); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Health insurance

401(k) with employer contributions

Discretionary bonus eligibility

Life insurance

Disability benefits

Job summary

ASSA ABLOY is seeking a marketing professional to manage product launches, updates, and communications for the sales team and customers. You will develop content across blogs, case studies, ebooks, and videos, and collaborate with digital marketing to drive qualified leads through integrated campaigns.

The role requires 4+ years in marketing, strong strategic and PR skills, and the ability to support a large national sales team with tools and events. Onsite in New Haven, CT.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Minimum 4 years marketing and communications experience.
• Proven success in strategy development, content marketing, PR, and demand generation.
• Experience in B2B marketing of commercial products is a strong plus.
• Strong communication and interpersonal skills; ability to influence at all levels.

Responsibilities

• Manage new product launches, updates, and discontinuances with sales and customers.
• Develop content and tools across blogs, case studies, ebooks, and videos.
• Collaborate with digital marketing to generate leads via multi-channel campaigns.
• Support nationwide sales with digital and physical selling tools and kits.

Skills

Content marketing

Public relations

Demand generation

Strategy development

B2B marketing

Education

BS degree in Communications, Marketing or related discipline

Tools

Google Analytics

SEO/SEM

Adobe InDesign

Photoshop

CRM marketing platforms

Job description

Duties and Responsibilities:

• Manage new product launches, updates, and discontinuances, through the development/maintenance of communications and materials for sales team and customers, including announcements, catalogs, blogs, presentations, videos, etc.
• Manage variety of internal/outside resources to generate compelling content and tools, from blogs, case studies, and presentations, to ebooks, videos, and interactive product configuration/selection tools
• Work with digital marketing team to generate valuable sales leads through integrated digital campaigns (PPC, display, social, email) from journey mapping and content development to analysis and refinement
• Suggest and implement strategies and methods for ongoing marketing optimization and multi-channel improvement
• Support large, nationwide sales team with digital and physical selling tools, including virtual sales kits/playbooks, videos, presentations, brochures, product sample kits, and mounted product displays
• Collaborate across the organization to support our in-person experiential marketing events via PR, advertising, and product displays for our onsite and mobile Showrooms, large trade show booth properties, and smaller table-top events
• Contribute to PR and social media through ideation, planning, content, and performance reviews
• Manage invoices and budget tracking for all marketing activities
• Track and analyze metrics related to content performance and engagement to guide effective sharing and define future marketing strategies and development efforts
• Expected to develop a thorough understanding of product features and benefits, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams
• Stay up to date with the latest marketing technologies and trends
• Perform other duties as assigned

Educational Requirements, Skills and Abilities:

• BS degree in Communications, Marketing or related discipline preferred
• Minimum 4 years marketing and communications experience
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns
• Experience in B2B marketing commercial products is a strong plus
• A critical thinker with the ability to solve problems and present ideas
• Strong communication skills (verbal and written)
• Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Familiarity with Google Analytics, SEO/SEM a plus
• Proficiency in Adobe InDesign and Photoshop and similar software packages is a plus
• Familiarity with CRM and marketing automation platforms is a plus
• Travel possible up to 10%

This position will be performed onsite Monday through Friday at our New Haven or Berlin, CT office.

The annual salary for this role is $95,000 to $115,000.

Benefits and additional compensation offered for this position are:

• Paid time off, including sick and vacation days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Health and flexible savings accounts subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Eligibility for a discretionary bonus
• Supplemental life insurance
• Short-term and long-term disability benefits

All benefits and additional compensation are governed by applicable Company policies and plans as they currently exist and may be amended in the future.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Nearest Major Market: New Haven

Nearest Secondary Market: Hartford