Senior Product Analytics Lead

Bank of America; Plano (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Bank of America is seeking a data analytics lead to drive analytical work for consumer and small business product projects. You will source and transform data, build insights, and deliver recommendations to marketing, product, and technology teams.

You will translate questions into analytical approaches, monitor KPIs, evaluate product adoption, and communicate findings to both technical and non-technical audiences, using tools like PowerPoint, Excel, and Tableau.

Qualifications

• Ability to source, integrate, transform, and validate data from multiple systems of record using modern data tools and techniques.
• Experience in product analytics, customer analytics, marketing analytics, portfolio analytics, or business performance analytics.
• Experience evaluating product performance, customer engagement, customer journeys, and business outcomes, including adoption, usage, retention, and attrition.
• Ability to define and track key performance indicators, develop practical measurement frameworks, and assess business impact.
• Working knowledge of advanced analytical techniques, including segmentation, behavioral analytics, statistical modeling, predictive analytics, and test-and-learn methods.
• Proven ability to translate complex analytical findings into clear, actionable insights and recommendations for stakeholders with varying levels of analytical fluency.
• Understanding of Consumer and Business Payments ecosystems and Merchant Acquiring solutions.
• Fluency in Python and SQL.

Responsibilities

• Sources, integrates, and transforms data across relational and non-relational platforms using SQL, Python, Spark/Scala, SAS, and other analytical tools to create meaningful measures, insights, and reusable analytical outputs.
• Translates business and product questions into analytical frameworks and applies quantitative, segmentation, behavioral, and test-and-learn techniques to develop actionable recommendations.
• Evaluates product performance and customer journeys by defining and monitoring metrics related to adoption, usage, engagement, retention, attrition, customer outcomes, and business impact.
• Partners across product, marketing, technology, data product management, governance, and business teams to clarify requirements, align priorities, support data product adoption, and deliver agreed outcomes.
• Communicates complex analytical findings to technical, non-technical, and senior audiences through clear data storytelling, visualizations, and actionable recommendations using tools such as PowerPoint, Word, Excel, and Tableau.
• Validates data and analytical outputs, resolves or escalates inconsistencies, and follows documentation, control, governance, and business-continuity requirements to support trusted data and consistent metrics.
• Leads complex analytical initiatives, manages competing priorities to achieve outcomes, and supports the development of people and team capabilities.

Skills

Application Development

Business Analytics

Product Analytics

Data Visualization

Data Mining

Data Quality Management

Analytical Thinking

Collaboration

Education

Bachelor's degree

Tools

SQL

Python

Tableau

Power BI

Job description

Bank of America is seeking a data analytics lead to drive analytical work for consumer and small business product projects. You will source and transform data, build insights, and deliver recommendations to marketing, product, and technology teams.

You will translate questions into analytical approaches, monitor KPIs, evaluate product adoption, and communicate findings to both technical and non-technical audiences, using tools like PowerPoint, Excel, and Tableau.