Senior Product Analytics & Insights

Bank of America; Charlotte (NC); On-site; USD 135,000 - 163,000; Full time

Job summary

Bank of America seeks a data analytics professional to lead analytical work in consumer and small business products. You will leverage SQL, Python, and BI tools to derive insights and drive product decisions across marketing, product, and technology teams.

You will define KPIs, monitor adoption and outcomes, and communicate findings to diverse audiences, shaping data-driven strategy and improving customer experiences.

Qualifications

• Sourcing, integrating, transforming, and validating data from multiple systems of record using modern data tools.
• Experience in product analytics, customer analytics, marketing analytics, portfolio analytics, or business performance analytics.
• Experience evaluating product performance, customer engagement, journeys, and outcomes including adoption, usage, retention.
• Define and track KPIs, develop practical measurement frameworks, and assess business impact.
• Advanced analytical techniques: segmentation, behavioral analytics, statistical modeling, predictive analytics, test-and-learn.

Responsibilities

• Source, integrate, transform, and validate data across platforms to create meaningful measures and outputs.
• Translate business questions into analytical approaches and define metrics.
• Evaluate product adoption, usage, engagement, retention, and attrition metrics.
• Collaborate with product, marketing, technology, data, and governance teams to clarify requirements.
• Communicate findings to both technical and non-technical stakeholders with data storytelling and visuals.
• Validate data and outputs, resolve inconsistencies, and follow governance requirements.
• Lead complex analytics initiatives and support team capability development.

Skills

Application Development

Business Analytics

Product Analytics

Data Visualization

Data Mining

Data Quality Management

Presentation Skills

Education

Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Data Science, Analytics, or related field

Tools

SQL

Python

Tableau

MicroStrategy

ThoughtSpot

Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Copilot / AI tools

Job description

Bank of America seeks a data analytics professional to lead analytical work in consumer and small business products. You will leverage SQL, Python, and BI tools to derive insights and drive product decisions across marketing, product, and technology teams.

You will define KPIs, monitor adoption and outcomes, and communicate findings to diverse audiences, shaping data-driven strategy and improving customer experiences.