Senior Principal Product Manager - Web Experience

Workato, Inc.; Denver (CO); On-site; USD 180,000 - 240,000; Full time

Job summary

Workato, Inc. is hiring a Principal Product Manager, Web Experience to lead the website strategy and a cross-functional team responsible for visitor journeys, information architecture, content strategy, and growth experiments.

You will partner with Design, Engineering, Marketing, and Data to deliver measurable results and scale our enterprise platform. You’ll own prioritization, roadmap, and launch readiness, driving performance, accessibility, and content governance across the website

Qualifications

• Experience owning a complex B2B SaaS website or digital product with measurable results.
• Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and discovery.
• Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology clearly.
• Experience organizing diverse product, editorial, video, event, and educational content into connected experiences.
• Hands-on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and linking behavior to business outcomes.
• Practical understanding of CMS platforms, SEO, AI-driven discovery, accessibility, mobile experience, and performance.
• Ability to align Product, Marketing, Design, Engineering, Data, and Sales, resolve priorities, and drive delivery.
• Hands-on use of AI for research, prototyping, content workflows, analysis, and experimentation with quality judgment.

Responsibilities

• Own the website strategy, roadmap, priorities, and measurable outcomes.
• Define priority journeys and a roadmap tied to visitor and business outcomes.
• Shape information architecture, navigation, and discovery paths for the platform and content.
• Partner with Design to craft visual storytelling, layouts, and interactions that communicate value.
• Connect product pages, solutions, customer stories, analyst research, resources, events, demos, docs, and learning experiences.
• Drive growth by optimizing acquisition journeys and conversions; test copy, layouts, navigation, forms, and CTAs; ship improvements.
• Establish content ownership, freshness, and launch readiness, partnering with Engineering on performance, accessibility, and measurement.

Skills

Product leadership

Information architecture

Design judgment

Content strategy

Growth analytics

Web fluency

Cross-functional leadership

AI fluency

Job description

Workato, Inc. is hiring a Principal Product Manager, Web Experience to lead the website strategy and a cross-functional team responsible for visitor journeys, information architecture, content strategy, and growth experiments.

You will partner with Design, Engineering, Marketing, and Data to deliver measurable results and scale our enterprise platform. You’ll own prioritization, roadmap, and launch readiness, driving performance, accessibility, and content governance across the website