Senior Principal Product Designer - Transit Operations

Via; New York (NY); On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Parental leave

20 days PTO

Job summary

Via is seeking a Principal Product Designer to shape the Transit Operations platform. You will lead a core product area used by dispatchers and operators, turning complex workflows into clear, actionable interfaces and guiding design decisions with product and engineering partners.

This senior individual contributor role emphasizes craft, systems thinking, and leadership without direct reports, helping elevate patterns and the design organization while embracing AI-enabled workflows.

Qualifications

• Extensive experience designing and shipping complex digital products and platforms.
• Proven ability to navigate ambiguity and lead product initiatives end-to-end.
• High craft and attention to interaction, hierarchy, and behavior.

Responsibilities

• Lead design for complex, strategic areas of Via's Transit Operations product.
• Transform operational workflows into clear, intuitive experiences.
• Collaborate with Product and Engineering to frame problems and tradeoffs.

Skills

Complex product design

Systems thinking

Stakeholder collaboration

Design leadership

Product judgment

Job description

Via is seeking a Principal Product Designer to shape the Transit Operations platform. You will lead a core product area used by dispatchers and operators, turning complex workflows into clear, actionable interfaces and guiding design decisions with product and engineering partners.

This senior individual contributor role emphasizes craft, systems thinking, and leadership without direct reports, helping elevate patterns and the design organization while embracing AI-enabled workflows.