Senior Principal PM, Advertising Growth & New Revenue

The Walt Disney Company; California; On-site; USD 211,000 - 309,000; Full time

Job summary

The Walt Disney Company is seeking a Senior Principal Product Manager, Advertising Strategic Growth to own the search for incremental ad revenue beyond our core streaming portfolio. You will identify, validate, and incubate new opportunities, working end-to-end from market sizing to go/no-go decisions, reporting to the VP, Addressable Ad Product.

This role requires strategic thinking, executive presence, and collaboration across Sales, Finance, Legal, and Engineering to translate opportunities

Qualifications

• 12+ years of product management experience in a large, matrixed organization.
• Bachelor's degree required, or equivalent practical experience.
• Ability to operate as a senior individual contributor with high autonomy – defining strategy, building the case, and driving execution.

Responsibilities

• Identify and prioritize incremental ad revenue opportunities beyond Addressable Ad Product’s core streaming video portfolio.
• Define problem statements, size addressable revenue, and test feasibility with cross-functional partners.
• Incubate opportunities through early-stage product definition and pilot execution, acting as the lead until mature.
• Build a rolling horizon roadmap of growth bets and provide go/no-go and sequencing recommendations.
• Represent Addressable Ad Product in cross-organizational conversations on new revenue channels.
• Partner with Engineering, Data Science, and Design to translate opportunities into resourcing plans.

Skills

Product management

Strategic thinking

Executive communication

Market sizing

Cross-functional leadership

Digital advertising familiarity

Programmatic ecosystems

Education

Bachelor's degree

Job description

The Walt Disney Company is seeking a Senior Principal Product Manager, Advertising Strategic Growth to own the search for incremental ad revenue beyond our core streaming portfolio. You will identify, validate, and incubate new opportunities, working end-to-end from market sizing to go/no-go decisions, reporting to the VP, Addressable Ad Product.

This role requires strategic thinking, executive presence, and collaboration across Sales, Finance, Legal, and Engineering to translate opportunities