Senior Principal Ad Platform Tech & AI Strategy Leader

The Walt Disney Company

Glendale (CA)

On-site

USD 211,000 - 282,000

Full time

23 hours ago

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Job summary

The Walt Disney Company is seeking a Sr Principal Product Commercialization Manager to lead technical positioning for Disney’s advertising platform, spanning programmatic infrastructure and AI-driven products. You will translate complex tech concepts into market-ready strategy and collaborate with engineering, product management, and sales to drive advertiser adoption.

You will serve as a technical bridge between field readiness and product development, shaping roadmaps, competitive analyses,

Qualifications

12+ years in B2B technology product marketing with ownership of positioning and GTM.
Bachelor’s degree in a technical field or equivalent experience.
Fluency across programmatic ad stack and AI-powered advertising products.
Ability to translate buyer technical constraints into structured product input.
Proven launches from strategy through post-launch measurement.
Strong executive communication with senior leadership.

Responsibilities

Develop master positioning for core Ad Platform areas—programmatic infrastructure and AI products.
Define technical differentiation and translate into market narratives for buyers and partners.
Lead competitive intelligence and market research to inform roadmaps.
Collaborate with Product Management and Engineering to define feature scoping and requirements.
Create technical collateral and enablement materials for field teams and sales.
Represent Disney’s Ad Platform at industry events and with executive stakeholders.