Senior Principal, Ad Platform Commercialization

The Walt Disney Company; California; On-site; USD 180,000 - 240,000; Full time

Job summary

The Walt Disney Company is seeking a Sr Principal Product Commercialization Manager to serve as the technical authority on Disney’s advertising technology stack. You will translate programmatic infrastructure, AI-powered ad products, identity resolution, and measurement science into market-facing strategy that drives advertiser adoption and differentiates Disney’s platform.

This senior role requires deep technical literacy, cross‑functional collaboration, and the ability to influence roadmap

Qualifications

• 12+ years of product marketing experience in B2B technology products with ownership of positioning, messaging, and go‑to‑market strategy.
• Bachelor’s degree in a technical or quantitative field (Computer Science, Engineering, Economics, Statistics) or equivalent practical experience in an ad tech environment.
• Deep technical fluency across the programmatic ad stack (OpenRTB auction mechanics, DSP/SSP, identity, data clean rooms) and AI‑powered advertising products.
• Proven ability to participate as a technical contributor in product and engineering planning, translating buyer constraints into structured input.
• Strong executive communication skills with experience presenting to senior engineering and business leadership.

Responsibilities

• Develop and own the master positioning framework for core Ad Platform product areas, spanning programmatic infrastructure and AI products.
• Partner with Product Management and Engineering to define differentiation and translate technical advantages into market narratives.
• Serve as internal authority on competitive intelligence across programmatic and AI product lines.
• Commission market research, win/loss analysis, and buyer requirement studies to feed the product roadmap.
• Translate buyer integration requirements into structured product input for engineering review.
• Establish field enablement and technical collateral to support sales and customer conversations.

Skills

12+ years product marketing experience

Technical degree or equivalent

Deep technical fluency in programmatic

Executive communication skills

Experience launching products

Roadmap influence with market evidence

Education

Bachelor’s degree in technical/quantitative field

MBA or Master’s degree (preferred)

Job description

The Walt Disney Company is seeking a Sr Principal Product Commercialization Manager to serve as the technical authority on Disney’s advertising technology stack. You will translate programmatic infrastructure, AI-powered ad products, identity resolution, and measurement science into market-facing strategy that drives advertiser adoption and differentiates Disney’s platform.

This senior role requires deep technical literacy, cross‑functional collaboration, and the ability to influence roadmap