Senior Principal, Data Strategy & Transformation

Publicis Sapient; Boston (MA); Hybrid; USD 175,000 - 250,000; Full time

Benefits offered by this job

Inclusive workplace

Competitive compensation

Work-life balance

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient seeks a Senior Principal, Data Strategy to lead global data-driven transformation initiatives. You will shape data learning agendas, define audience frameworks, and drive activation across brands with planners and digital directors.

You will elevate data strategy, partner evaluation, and integration while advancing education programs for teams and clients. You will guide adoption of data-driven marketing solutions, ensure measurement frameworks align with client goals, and act

Qualifications

• Strong data and data-driven marketing knowledge to translate client requirements into learning agendas and strategies.
• Expertise in data types, sources, partners, and data quality for activation and measurement.
• Excellent storytelling and communication to distill complex digital concepts.
• Architect innovative digital marketing strategies and integrated solutions.
• Foster a culture of learning in digital tools, case studies, and new partners.

Responsibilities

• Lead the definition of learning agendas for Digital, Data and Technology.
• Ensure data strategy and measurement frameworks align and drive adoption.
• Define audience frameworks for brands and data partnerships across portfolios.
• Grow DMP/CDP usage in campaigns and data-driven use cases.
• Support technology platforms as a data strategist and thought leader.

Skills

Data strategy

Data-driven marketing

Audience framework

Partner management

Storytelling & communication

Learning culture

Team leadership

New business growth

Stakeholder alignment

Data activation

Vendor & partner evaluation

Measurement & analytics

Tools

DMP

CDP

Job description

Publicis Sapient seeks a Senior Principal, Data Strategy to lead global data-driven transformation initiatives. You will shape data learning agendas, define audience frameworks, and drive activation across brands with planners and digital directors.

You will elevate data strategy, partner evaluation, and integration while advancing education programs for teams and clients. You will guide adoption of data-driven marketing solutions, ensure measurement frameworks align with client goals, and act