Global Data Strategy Leader - Senior Principal

Sapient Corporation; Boston (MA); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Diversity & inclusion

Learning & development

Competitive compensation & benefits

Flexible work

Health benefits for family

Paid leave & holidays

Job summary

Publicis Sapient in Boston seeks a Senior Principal, Data Strategy to accelerate data-driven transformation for clients worldwide. You will define learning agendas, lead data strategy, and activate data-driven marketing solutions across brands and partners.

You will collaborate with Digital directors and client teams to ensure data quality, measurement, and adoption, while growing DMP/CDP use and delivering strategic insights across campaigns and planning processes.

Qualifications

• Strong data and data-driven marketing knowledge.
• Knowledge of data types, sources, partners, and data quality.
• Excellent storytelling and communication skills.
• Architect innovative and effective digital marketing strategies and solutions.
• Cultivate a culture of learning in digital tools, case studies, and partner ecosystems.

Responsibilities

• Define the Digital, Data and Technology learning agendas.
• Align data strategy with measured frameworks and secure client approval.
• Define audience framework and data strategy for each brand and portfolio.
• Grow the use of DMP and CDP in data-driven use cases and campaigns.
• Support development of technology-based platforms as a data strategist alongside talent and partners.
• Lead implementation, measurement and activation of data-driven use cases.
• Act as data technology and strategy SME, guiding integrations and optimizations.
• Guide annual planning with data-informed insights and evolution of data integration.
• Lead education programs for Data for internal and client audiences.
• Provide data thought leadership inputs to media partnership strategy.
• Lead testing programs to evaluate new vendors/partners for better data delivery.
• Drive data-driven marketing program approaches across agencies and client teams.

Skills

Data strategy

Data-driven marketing

Storytelling

Communication

Digital marketing

Leadership

Client relations

Team management

Learning culture

Strategic thinking

Job description

Publicis Sapient in Boston seeks a Senior Principal, Data Strategy to accelerate data-driven transformation for clients worldwide. You will define learning agendas, lead data strategy, and activate data-driven marketing solutions across brands and partners.

You will collaborate with Digital directors and client teams to ensure data quality, measurement, and adoption, while growing DMP/CDP use and delivering strategic insights across campaigns and planning processes.