Senior Principal, Data Strategy & Activation

Sapient Corporation; New York (NY); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Health benefits

Wellness program

Paid leave

Diversity & collaboration

Job summary

Publicis Sapient is seeking a Senior Principal, Data Strategy to drive data-driven transformation for clients globally. You will define learning agendas, data strategies, and activation plans, partnering with Digital directors, client teams, and partner agencies.

You will lead data strategy for multiple brands, secure client buy-in for measurement frameworks, and advance the use of 1P/2P data in campaigns. Strong leadership and storytelling are essential.

Qualifications

• Proven ability to translate client requirements into data-driven learning agendas and strategies.
• Expertise in leveraging data for activation, measurement, and strategic applications.
• Strong storytelling and communication to simplify complex concepts.

Responsibilities

• Lead the definition of Digital, Data and Technology learning agendas across brands.
• Define data strategy and measurement frameworks and secure client adoption.
• Grow use of DMP/CDP in data-driven use cases and connect data to campaigns.
• Lead testing of vendors to improve data and technology delivery.
• Act as data strategy SME and client steward across projects.

Skills

Data strategy

Client leadership

Storytelling

Data-driven marketing

Cross-functional collaboration

Job description

Publicis Sapient is seeking a Senior Principal, Data Strategy to drive data-driven transformation for clients globally. You will define learning agendas, data strategies, and activation plans, partnering with Digital directors, client teams, and partner agencies.

You will lead data strategy for multiple brands, secure client buy-in for measurement frameworks, and advance the use of 1P/2P data in campaigns. Strong leadership and storytelling are essential.