Senior Principal, Data Strategy & Activation

UNAVAILABLE; Chicago (IL); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Health benefits

Learning & development

Paid leave

Wellness program

Job summary

Publicis Sapient in the United States is seeking a Senior Principal, Data Strategy to accelerate data-driven transformation for clients worldwide. You will own data strategy, partner evaluation, and the activation of data-driven marketing solutions in collaboration with Digital directors and client teams.

The role combines strategic vision with hands-on execution, guiding education programs and ensuring data ecosystems align with business goals across multiple North American locations.

Qualifications

• Strong data and data-driven marketing knowledge to translate client requirements into learning agendas and strategies.
• Expert understanding of data types, sources, partners, and data quality for activation and measurement.
• Excellent storytelling and communication skills to simplify complex digital concepts.
• Architect innovative digital marketing strategies and integrated solutions.

Responsibilities

• Define and lead the Digital, Data and Technology learning agendas.
• Align data strategy with measurement frameworks and secure client approval.
• Define audience frameworks and data strategies for brands and portfolios.
• Grow DMP/CDP usage in data-driven use cases and campaigns.
• Provide data thought leadership with partners and internal teams.
• Lead implementation, measurement and activation of data-driven use cases.

Skills

Data strategy

Data-driven marketing

Stakeholder management

Team leadership

Client relationships

Job description

Publicis Sapient in the United States is seeking a Senior Principal, Data Strategy to accelerate data-driven transformation for clients worldwide. You will own data strategy, partner evaluation, and the activation of data-driven marketing solutions in collaboration with Digital directors and client teams.

The role combines strategic vision with hands-on execution, guiding education programs and ensuring data ecosystems align with business goals across multiple North American locations.