Senior Brand Manager - Meiomi

The Wine Group The Wine Group; Livermore (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

The Wine Group seeks a Senior Brand Manager for Meiomi to lead the annual and long-range marketing plan, balancing premium positioning and long-term equity in a competitive market.

You will drive consumer-focused programs, collaborate with sales and distributors, and guide pricing and portfolio strategy to sustain growth and brand integrity.

Qualifications

• Bachelor's degree in Marketing, Business, or related field is required.
• MBA is preferred but not required.
• 8+ years of progressive brand management or commercial leadership experience.
• Wine industry experience and understanding of the three-tier system.
• Proven ability to influence cross-functional stakeholders and lead premium brand initiatives.

Responsibilities

• Lead annual and long-range brand strategies for Meiomi.
• Collaborate with Sales, distributors, and key retail and on-premise accounts to drive marketplace execution.
• Develop consumer-facing platforms grounded in insights and brand equities.
• Manage the brand across channels balancing growth, profitability, and equity.
• Drive premiumization and pricing strategy across the portfolio.
• Translate market data into clear recommendations for senior leadership.

Skills

Brand management

Premium wine industry

Cross-functional leadership

Pricing strategy

Executive communication

Strategic thinking

Education

Bachelor's Degree in Marketing or Business

MBA preferred

Job description

Job Summary

The Senior Brand Manager - Meiomi will lead the development and execution of the annual and long-term strategic marketing plan for Meiomi, a key priority premium wine brand. This role sits at the intersection of brand strategy, commercial leadership, innovation, and business performance, with accountability for driving sustainable growth while protecting long-term brand equity, pricing integrity, and premium positioning. The ideal candidate brings wine industry experience and a proven track record managing premium consumer brands within a complex and highly competitive marketplace. This person combines strong consumer marketing capabilities with a deep understanding of the three-tier system, distributor and trade engagement, pricing architecture, premium wine consumers, and the distinct needs of retail and on-premise channels. They will thrive in a creative, fast-paced, solutions-focused, collaborative, cost-conscious, and entrepreneurial culture, and will be equally comfortable setting strategy, influencing cross-functional partners, and rolling up their sleeves to drive execution.

Essential Functions

• Premium Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range brand strategies that drive sustainable growth while protecting and enhancing Meiomi's long-term equity, premium positioning, pricing integrity, and consumer relevance. Lead brand planning, business reviews, and strategic initiatives aligned with company objectives.
• Commercial Leadership and Cross-Functional Influence: Partner closely with Sales, distributor partners, and key retail and on-premise accounts to identify growth opportunities, strengthen marketplace execution, and align brand strategy with channel and customer realities. Influence partners across Marketing, Sales, Finance, Operations, Insights, and Innovation to drive decisions and results.
• Consumer-Centric Marketing: Develop, implement, and assess integrated consumer-facing platforms grounded in consumer insight, category dynamics, and core brand equities. Lead agency and internal partners in creating programs that build awareness, consideration, trial, and loyalty while supporting business objectives.
• Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Manage the brand across channels and subchannels while balancing volume, revenue, profitability, brand health, and long-term portfolio objectives.
• Innovation, Premiumization, and Pricing Strategy: Lead innovation from opportunity identification through commercialization, ensuring new products, packaging, and portfolio choices strengthen brand equity. Partner cross-functionally on premiumization, pricing architecture, portfolio management, and innovation decisions that support sustainable growth.
• Executive Communication and Strategic Storytelling: Translate complex business issues, market dynamics, and performance data into clear, concise recommendations for senior leadership and cross-functional partners. Create compelling narratives and presentations that align stakeholders around priorities, decisions and action plans.
• Efficient Project and Organizational Leadership: Lead cross-functional teams with ownership, urgency, sound judgment, and accountability. Manage ambiguity and competing priorities, drive projects to conclusion, and ensure work is delivered on time, within budget, and against agreed objectives.
• Additional note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Bachelor's Degree (B.A.) required in Marketing, Business, or a related field.
• MBA preferred but not required.
• 8+ years of progressive brand management, marketing, or commercial leadership experience, with demonstrated success leading consumer brands.
• Wine industry experience required, including a strong understanding of the three-tier system, distributor management, trade engagement, and wine category dynamics.
• Experience managing premium wine or other premium consumer brands, with accountability for balancing growth, pricing integrity, consumer relevance, and long-term brand equity.
• Demonstrated experience with premiumization, pricing strategy and architecture, portfolio management, and innovation that supports brand positioning and equity.
• Proven ability to partner closely with Sales, distributors, retailers, and on-premise customers and to influence cross-functional stakeholders without direct authority.
• Strong strategic thinking and analytical skills, with the ability to synthesize consumer, customer, category, competitive and financial data into actionable recommendations.
• Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly.
• Experience briefing and leading consumer, creative, media, and other agency partners to develop and execute brand-building platforms.
• Retailer, distributor, or customer-facing selling experience strongly preferred.
• Highly proficient in Microsoft Office and able to quickly learn relevant business analytics and planning tools.
• Ability to manage multiple priorities, work effectively under pressure, and meet strict deadlines in a fast-paced environment.
• Excellent organizational, interpersonal, written, and verbal communication skills.