Senior Brand Manager - Meiomi

The Wine Group; Livermore (CA); On-site; USD 146,000 - 220,000; Full time

Job summary

The Wine Group seeks a Senior Brand Manager for Meiomi to lead the annual and long-term strategic marketing plan, driving sustainable growth while protecting premium positioning and pricing integrity.

The ideal candidate has wine-industry experience, strong consumer marketing capabilities, and a track record in three-tier system, distributor engagement, and retail/on-premise channel strategies; they will influence cross-functional teams and execute with cost-conscious entrepreneurial rigor.

Qualifications

• 8+ years of progressive brand management, marketing, or commercial leadership experience.
• Wine industry experience, including three-tier system and distributor management.
• Strong strategic thinking, analytical skills, and executive communication.
• Ability to influence cross-functional stakeholders without direct authority.

Responsibilities

• Develop and execute annual and long-range brand strategies for Meiomi.
• Partner with Sales, distributors, and key retail/on-premise accounts to identify growth.
• Lead consumer-centric marketing programs and agency partnerships.
• Balance growth, pricing integrity, and long-term brand equity across channels.
• Drive pricing strategy, premiumization, and portfolio management decisions.
• Translate data into clear recommendations for senior leadership.
• Lead cross-functional teams to deliver projects on time and within budget.

Skills

Strategic thinking

Executive communication

Analytical skills

Cross-functional influence

Wine industry knowledge

Education

Bachelor's Degree in Marketing or Business

MBA preferred

Tools

Microsoft Office

Job description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

Job Summary

The Senior Brand Manager - Meiomi will lead the development and execution of the annual and long-term strategic marketing plan for Meiomi, a key priority premium wine brand. This role sits at the intersection of brand strategy, commercial leadership, innovation, and business performance, with accountability for driving sustainable growth while protecting long-term brand equity, pricing integrity, and premium positioning.

The ideal candidate brings wine industry experience and a proven track record managing premium consumer brands within a complex and highly competitive marketplace. This person combines strong consumer marketing capabilities with a deep understanding of the three-tier system, distributor and trade engagement, pricing architecture, premium wine consumers, and the distinct needs of retail and on-premise channels. They will thrive in a creative, fast-paced, solutions-focused, collaborative, cost-conscious, and entrepreneurial culture, and will be equally comfortable setting strategy, influencing cross-functional partners, and rolling up their sleeves to drive execution.

Essential Functions

This key role within The Wine Group's marketing department is responsible for developing and executing the strategy and related tactics for Meiomi. The ideal candidate will bring best-in-class capability and confidence as a premium brand steward, commercially oriented wine marketer, strategic business leader, and cross-functional influencer.

• Premium Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range brand strategies that drive sustainable growth while protecting and enhancing Meiomi’s long-term equity, premium positioning, pricing integrity, and consumer relevance. Lead brand planning, business reviews, and strategic initiatives aligned with company objectives.
• Commercial Leadership and Cross-Functional Influence: Partner closely with Sales, distributor partners, and key retail and on-premise accounts to identify growth opportunities, strengthen marketplace execution, and align brand strategy with channel and customer realities. Influence partners across Marketing, Sales, Finance, Operations, Insights, and Innovation to drive decisions and results.
• Consumer-Centric Marketing: Develop, implement, and assess integrated consumer-facing platforms grounded in consumer insight, category dynamics, and core brand equities. Lead agency and internal partners in creating programs that build awareness, consideration, trial, and loyalty while supporting business objectives.
• Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Manage the brand across channels and subchannels while balancing volume, revenue, profitability, brand health, and long-term portfolio objectives.
• Innovation, Premiumization, and Pricing Strategy: Lead innovation from opportunity identification through commercialization, ensuring new products, packaging, and portfolio choices strengthen brand equity. Partner cross-functionally on premiumization, pricing architecture, portfolio management, and innovation decisions that support sustainable growth.
• Executive Communication and Strategic Storytelling: Translate complex business issues, market dynamics, and performance data into clear, concise recommendations for senior leadership and cross-functional partners. Create compelling narratives and presentations that align stakeholders around priorities, decisions, and action plans.
• Efficient Project and Organizational Leadership: Lead cross-functional teams with ownership, urgency, sound judgment, and accountability. Manage ambiguity and competing priorities, drive projects to conclusion, and ensure work is delivered on time, within budget, and against agreed objectives.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Bachelor's Degree (B.A.) required in Marketing, Business, or a related field.
• MBA preferred but not required.
• 8+ years of progressive brand management, marketing, or commercial leadership experience, with demonstrated success leading consumer brands.
• Wine industry experience required, including a strong understanding of the three-tier system, distributor management, trade engagement, and wine category dynamics.
• Experience managing premium wine or other premium consumer brands, with accountability for balancing growth, pricing integrity, consumer relevance, and long-term brand equity.
• Demonstrated experience with premiumization, pricing strategy and architecture, portfolio management, and innovation that supports brand positioning and equity.
• Proven ability to partner closely with Sales, distributors, retailers, and on-premise customers and to influence cross-functional stakeholders without direct authority.
• Strong strategic thinking and analytical skills, with the ability to synthesize consumer, customer, category, competitive, and financial data into actionable recommendations.
• Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly.
• Experience briefing and leading consumer, creative, media, and other agency partners to develop and execute brand-building platforms.
• Retailer, distributor, or customer-facing selling experience strongly preferred.
• Highly proficient in Microsoft Office and able to quickly learn relevant business analytics and planning tools.
• Ability to manage multiple priorities, work effectively under pressure, and meet strict deadlines in a fast-paced environment.
• Excellent organizational, interpersonal, written, and verbal communication skills, with strong attention to detail and discretion with confidential information.
• Demonstrated reliability and punctuality, effectiveness in a team environment, and adherence to all safety regulations and operating procedures.

Physical Demands

• Position operates in a professional office environment.
• Ability to travel frequently between home office, corporate office, and vendor/agency sites.
• Position includes travel to various industry and/or company events, 10-20% of the time.
• Must be able to lift and carry weights of up to 50 lbs. at varying frequencies.

Compensation

• Hiring Salary Range Posted: $146,400 - $219,600.
• Actual compensaton will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.