Senior PR Storyteller, Product Communications

Jobs Paloaltonetworks; New York (NY); On-site; USD 157,000 - 254,000; Full time

Job summary

Palo Alto Networks is seeking a seasoned PR and communications leader to elevate our external storytelling and protect the digital way of life. You will translate cutting-edge cybersecurity innovations into high-impact media coverage, guiding end-to-end programs with minimal supervision.

You will work with global teams, align cross-functional stakeholders, and partner with agencies to deliver breakthrough launches and sustained coverage in priority markets.

Qualifications

• 12+ years in PR and communications, with a focus on B2B technology or cybersecurity.
• Proven track record of directly pitching and securing meaningful media coverage.
• Exceptional writer and storyteller who can draft first-rate assets with minimal editing required.
• Skilled at managing senior executive spokespeople and preparing product leaders for high-stakes interviews.

Responsibilities

• Lead end-to-end earned media strategy and proactive pitching to secure top-tier coverage across global publications.
• Translate complex technical capabilities into clear, compelling hooks for diverse media.
• Architect global PR toolkits, messaging frameworks, and pitch guides for international teams.
• Lead major product launches and industry moments while managing multiple workstreams.
• Prepare product leads and executives for tier-1 press interviews and briefings.
• Coordinate with internal teams and agencies to align messaging and ensure timely launches.

Skills

PR & Communications

Storytelling

Media pitching

Executive coaching

Project management

Collaboration

Deadline discipline

Ambiguity navigation

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

We’re looking for a highly-creative, results-oriented storyteller to elevate awareness and shape perception of our cutting-edge cybersecurity innovation externally. In this role, you’ll translate innovations into high-impact media coverage that reinforces Palo Alto Networks as the definitive leader in cybersecurity.

You’re a creative communicator who navigates the modern media landscape with ease and knows how to translate complex, highly technical concepts into sharp, pitchable angles, with a proven track record of securing strong coverage. You don’t rely on an outdated PR playbook; you steer end-to-end programs with minimal supervision, hold the pen on high-stakes content, and thrive in a fast-paced environment where industry moments move quickly.

As a vital part of our Global Product Communications team, you will act as a key connection point across functions and regions. You bring strong media acumen and executive presence, know how to align cross-functional stakeholders, empower regional teams, and direct agency partners to deliver outsized results.

Your Impact

• Drive end-to-end earned media strategy and proactive pitching to secure top-tier coverage across North American business, technology and cybersecurity publications and new media.
• Tell incredible stories by turning complex technical capabilities into clear, compelling hooks for a diverse range of media.
• Architect global PR toolkits, messaging frameworks, and pitch guides that empower international teams to execute aligned localized campaigns.
• Lead major product launches and industry moments concurrently, managing complex workstreams and navigating ambiguity with minimal supervision.
• Hold the pen on core press content and media assets with high editorial standards; prep product leads and executive spokespeople for tier-1 press interviews.
• Convene internal cross-functional stakeholders and agency partners to align messaging and keep launches on schedule.
• Establish campaign KPIs and direct agency priorities to measure execution and maximize global earned media impact.
• Be a trusted advisor and strategic thought partner to key business stakeholders.
• Operate as a high-velocity contributor who naturally jumps in to support teammates, build cross-team consensus, and move the needle without waiting for a formal invitation.

Qualifications

• 12+ years of PR and communications experience, with a focus on B2B technology or cybersecurity.
• Proven track record of directly pitching and securing meaningful media coverage.
• Exceptional writer and storyteller who can draft first-rate assets with minimal editing required.
• Skilled at managing senior executive spokespeople and preparing product leaders for high-stakes interviews.
• Highly organized, self-motivated project manager capable of directing agency resources and driving multi-stakeholder launches under tight deadlines.
• Strong collaborator with the ability to navigate matrixed organizations, manage changing priorities, and resolve cross-functional friction.
• Ability to work under pressure to adhere to tight, last-minute deadlines and rapidly respond to breaking news cycles.
• Ability to navigate ambiguity and drive clarity in a fast-pace environment.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com‑missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$157,100.00 - $254,100.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.