Senior Integrated Campaign Strategist

CamWebDir; California (MO); On-site; USD 138,000 - 222,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Integrated Campaign Strategist to connect Brand and Demand across the full buyer journey. You will orchestrate high-visibility programs that unify messaging from global awareness to field-level conversion, ensuring consistency and impact at every touchpoint.

You will lead cross-functional teams, shape creative briefs, and translate data into strategic pivots. A global-first mindset and ability to align local activations with enterprise objectives are

Qualifications

• 10+ years in integrated marketing with 5+ years in B2B campaign orchestration at scale.
• Experienced in long, complex sales cycles and multi-stakeholder committees.
• Expert in B2B funnel, bridging brand equity and demand generation.

Responsibilities

• Design end-to-end programs moving Buying Groups through funnel.
• Align brand equity with demand generation to accelerate pipeline.
• Collaborate with Sales, Product, and BUs to manage campaign lifecycle.
• Build global-first, modular programs for regional execution.

Skills

Integrated marketing

B2B campaigns

Cross-functional

Global branding

MTA modeling

Sales collaboration

Executive storytelling

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

We are looking for a master weaver to serve as our Senior Integrated Campaign Strategist. This is a high-visibility role for a 10-year veteran who can translate complex business objectives into a seamless, high-fidelity narrative. You are the connective tissue between Brand and Demand, ensuring our story is told consistently across every stage of the buyer journey — from global awareness to field-level conversion.

Core Responsibilities

Full-Funnel Orchestration and Initiative Ownership

• Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures.
• Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes.
• Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution.
• Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing.

Narrative Continuity and Creative Excellence

• Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels.
• Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion.
• Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready.
• Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact.

Executive Leadership and Data Storytelling

• Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in.
• Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes.
• Balance big-picture thinking with a relentless execution mindset, managing high-stakes workstreams and cross-functional teams toward common deadlines without losing sight of the details.

Qualifications

• 10+ Years of deep background in integrated marketing, with 5+ years dedicated to B2B campaign orchestration at scale.
• Expert at navigating long, complex sales cycles and multi-stakeholder buying committees.
• Mastery of the B2B marketing funnel and the ability to bridge high-level brand equity with aggressive demand generation.
• Proven ability to build Global-First programs that remain modular enough for local adaptation.
• Deep understanding of how paid, earned, and owned channels amplify a narrative, paired with the ability to align content lifecycles to the buyer journey.
• Working knowledge of MTA and Mixed Media Models to prove campaign impact and optimize investment.
• A natural people person and influencer who can move cross-functional teams toward high-pressure deadlines.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$138,000.00 - $222,000.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.