Senior PR & Media Strategy Lead

Archetype; San Francisco (CA); On-site; USD 96,000 - 124,000; Full time

Benefits offered by this job

Annual salary 96,000-124,000 USD DOE

401k with match

Generous employer contributions toward

Paid mental health benefits

Paid sabbatical after every 6 years of

Paid short-term disability and paidPar

Job summary

Archetype in North America seeks an Account Manager to lead client relationships, shape media strategy, and guide a small team of junior staff. You will be the primary account lead, oversee daily activities, and work with senior leaders to align campaigns with client goals.

You’ll develop media strategies to gain coverage for product announcements and executive visibility, collaborate across disciplines, and champion AI-assisted workflows. Travel occasionally to meet clients and events as needed.

Qualifications

• 5-7 years of agency experience in tech environments.
• Experience developing media strategy for product announcements and campaigns.
• Proven success earning media results with press relationships.
• Ability to lead accounts or large programs and oversee junior staff.
• Strong collaboration and consensus-building skills.
• Curious, entrepreneurial mindset; proactive problem-solving.
• Champion the use of AI tools to enhance writing and research.
• Willingness to travel short-term.

Responsibilities

• Act as account lead for clients and oversee activities.
• Develop and execute media strategies to secure product coverage and executive visibility.
• Mentor junior staff and coordinate teams of 2–4 people.

Skills

Agency experience

Media strategy

Technology marketing

Team leadership

Collaboration

Entrepreneurial mindset

AI tools usage

Travel readiness

Tools

Media planning tools

Job description

Archetype in North America seeks an Account Manager to lead client relationships, shape media strategy, and guide a small team of junior staff. You will be the primary account lead, oversee daily activities, and work with senior leaders to align campaigns with client goals.

You’ll develop media strategies to gain coverage for product announcements and executive visibility, collaborate across disciplines, and champion AI-assisted workflows. Travel occasionally to meet clients and events as needed.