Senior Tech Media Relations Strategist

Archetype Consulting; New York (NY); On-site; USD 125,000 - 164,000; Full time

Benefits offered by this job

401k match

Insurance premiums

Mental health benefits

Sabbatical every 6 years

Short-term disability

Parental leave

Archetype Academy

Mentorship programs

Inclusive culture

Job summary

Archetype is seeking a Media Relations Strategist at the Account Director level to lead earned media across technology clients, shaping stories and guiding teams. The role is based in San Francisco (strongly preferred) or New York, with emphasis on strategic storytelling and high-quality coverage.

You will pitch reporters, coach colleagues, and drive media initiatives while supporting new business. This is a senior, hands-on position within a dynamic agency culture.

Qualifications

• 7–9+ years in public relations, communications, or media relations with hands-on coverage experience.

Responsibilities

• Lead earned media strategy and execution across technology clients.
• Develop compelling pitch angles and connect client stories to broader conversations.
• Pitch reporters and manage media relationships to deliver coverage.
• Coach colleagues on media strategy and story development.
• Prepare executives for interviews and translate complex topics into clear narratives.
• Draft pitches, press releases, and media materials.
• Support new business through media research and pitch strategy.

Skills

Media relations

Storytelling

Pitching

Editorial judgment

Media strategy

Client counsel

Executive presence

Team coaching

Agency collaboration

AI storytelling tools

Job description

Archetype is seeking a Media Relations Strategist at the Account Director level to lead earned media across technology clients, shaping stories and guiding teams. The role is based in San Francisco (strongly preferred) or New York, with emphasis on strategic storytelling and high-quality coverage.

You will pitch reporters, coach colleagues, and drive media initiatives while supporting new business. This is a senior, hands-on position within a dynamic agency culture.