Senior PR Manager, Launch Communications

Apple Inc.; Cupertino, Northern (CA, KY); On-site; USD 195,000 - 294,000; Full time

Benefits offered by this job

Medical and dental coverage

Stock programs eligibility

Relocation assistance

Job summary

Apple Inc. is seeking a Senior Public Relations Manager for our Launch Communications team in Cupertino, CA. You will lead large-scale launch events, coordinating with product, marketing and executive teams to shape global narratives and drive excitement around Apple’s newest products.

The role emphasizes project management, budget oversight, and cross-functional collaboration across US and international markets, with fluency in English and a track record in high-profile campaigns.

Qualifications

• 12+ years of experience in Public Relations, Communications (In House or Agency)
• Experience in running events at scale (US and International) is a distinct advantage
• Proven track record in delivering creative PR campaigns and product launches with measurable impact
• Excellent presentation skills including fluency in keynote and presentation design

Responsibilities

• Facilitate team alignment
• Operationalize planning and processes
• Identify new and efficient working methods
• Provide executive clarity, and report back on progress
• Lead collaborative Public Relations efforts during the launch window
• Partner with the Events team and oversee the overall budget requests
• Management of the team and deep understanding of day-to-day launch operations

Skills

Public relations

Event management

Project management

Media relations

English fluency

Education

Bachelor's degree

Tools

Keynote

Job description

Senior PR Manager, Launch Communications

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!We are currently seeking a Senior Public Relations Manager for our Launch Communications team. The successful candidate will be responsible for proactively managing large-scale events activities with media and influencers to drive understanding and excitement around Apple products. This role will focus on launch, planning, and liaising with teams that bring a product launch to life and leading the project management process as well as the day-to-day operations of a high-performing team.

Description

The successful candidate will contribute energy, innovative ideas, and exceptional organizational skills to our launch initiatives. This role will lead a team that collaborates with various other teams and functions to create, implement, and deliver launch events that enhance awareness and comprehension of our key product launches. This may encompass other Public Relations managers, Country PR leaders, Product Marketing, Events, and Marcom.

Responsibilities

• Facilitate team alignment
• Operationalize planning and processes
• Identify new and efficient working methods
• Provide executive clarity, and report back on progress
• Lead collaborative Public Relations efforts during the launch window
• Partner with the Events team and oversee the overall budget requests
• Management of the team but also a deep understanding of the day-to-day operations of a launch

Minimum Qualifications

• 12+ years of experience in Public Relations, Communications (In House or Agency)
• Experience in running events at scale (US and International) is a distinct advantage
• Successfully delivered creative PR campaigns/ product launches/ cultural events that have created meaningful, measurable impact
• Proven track record in project management including being able to produce and run detailed timelines, deadlines and work backs
• Excellent presentation skills including fluency in keynote (or equivalent) and presentation design
• Deep understanding of media and creative landscape, who the key players are in the cultural, technology and lifestyle space
• Fluency in English

Preferred Qualifications

• BS/BA or equivalent experience preferred
• Effectively builds formal and informal relationship networks inside and outside the organization
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
• Analyses of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Understands internal and external stakeholder requirements, expectations, and needs
• Experience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spaces
• Experience in latest trends run podcasting, newsletters and growing needs in creator space
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology
• Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Excellent written and verbal communications skills
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change
• Ability to run large scale budgets

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:

• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• reimbursement for certain educational expenses — including tuition
• discretionary bonuses or commission payments as well as relocation

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.