Senior PR Manager

Socket.dev; Cupertino (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Apple is seeking a Senior PR Manager to join its corporate communications team. You will drive media relations, craft messaging for major products, and build programs that generate momentum across features.

Collaboration with influencers and cross‑functional partners is essential to storytelling that resonates with global audiences. The ideal candidate has a track record of successful product launches, crisis communication experience, and a passion for translating complex technologies into

Qualifications

• 10+ years experience in public relations, either at a PR agency or within a corporate setting.
• Experience with and passion for technology or related PR spaces
• BS/BA or equivalent experience

Responsibilities

• Develop and lead media relations programs to support key product launches.
• Craft clear product messaging and communications strategies across channels.
• Plan and manage launch events and consumer momentum initiatives.
• Collaborate with social influencers to extend reach and impact.
• Provide crisis communications guidance and rapid response when needed.

Skills

Public relations

Media relations

Crisis communications

Product messaging

Launch events

Influencer outreach

Education

BS/BA or equivalent experience

Job description

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish! Apple's worldwide communications team informs the world about the Company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing and event production. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

Description

The Senior PR Manager will join our corporate communications team. In this role, the Senior PR Manager is expected to have strong media relations skills, the ability to craft product messaging, create communications programs, manage launch events and drive consumer momentum across key products and features. Candidates should have a proven track record of strong media relations skills, experience working with social influencers, the ability to effectively distill complex technologies into easily understood messaging and have a keen ability to see around corners. The ideal candidate will have a track record of managing launches, successful momentum storytelling, and crisis communications.

Minimum Qualifications

10+ years experience in public relations, either at a PR agency or within a corporate settingExperience with and passion for technology or related PR spacesBS/BA or equivalent experience

Preferred Qualifications

A positive team-player attitude and passionate about consumer technologyProactive, organized, and meticulous project manager with a passion for executing excellent, efficient, and detail-oriented work. Sets clear deadlines that drive successGo-getter and natural self-starter who learns quickly and strives to excel to ensure their team’s successCreative strategist who can effectively turn their ideas into realityEffective collaborator who will work cross functionally across teams and geographies while demonstrating integrity at all timesAbility to handle multiple projects and issues, and thrive in a dynamic, ever-changing environmentExcited to tackle challenges that require excellent problem-solving and the ability to navigate through ambiguityExcellent writing and editing skills, verbal communications skills, and detailed project management skillsStrong interpersonal skills, experience in building consensus and driving collaboration by building positive relationships and using dataExpertise working across product marketing, engineering, and other internal stakeholders, with the ability to dive deep into technological detailsAbility to quickly analyze media coverage and sentiment, see around corners and apply insights to the team’s work