Product Manager, Internet Apps

Apple Inc.; Cupertino (CA); On-site; USD 145,000 - 264,000; Full time

Job summary

Apple seeks a motivated Product Manager to bridge product management and marketing for Internet apps spanning iOS, iPadOS, and macOS. You’ll work with design, engineering, finance, legal, marketing communications, and public relations to shape roadmaps and messaging that drive adoption and growth.

You will define the product strategy, translate it into compelling go-to-market activities, and partner with data science for telemetry insights.

Qualifications

• 4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch.
• Hands-on experience formulating product messaging for technical and consumer audiences and partnering with engineering and PR to craft positioning and marketing activities.
• Recent experience in consumer apps, app frameworks, or consumer OS experiences within the last 3 years.
• Ability to communicate complex concepts clearly to stakeholders and media, with strong presentation skills.

Responsibilities

• Collaborate with engineering and design to define product roadmap for key Internet apps like Safari, Mail, AirDrop, and WebKit.
• Understand product technologies deeply and communicate them with knowledgeable insight.
• Influence critical trade-offs impacting schedule, usability, and differentiation.
• Analyze user feedback, competitive trends, and regulatory requirements to inform strategy.
• Position Apple’s Internet Apps in the competitive landscape and craft compelling messaging for adoption and growth.
• Support product launches and momentum activities with marketing comms and PR including demos.

Skills

Product marketing

Product management

Cross-functional collaboration

Public speaking

Technical vs consumer audiences

Education

BS/BA

MBA

Job description

As a member of our Worldwide Product Marketing group, you will represent customers throughout a product line’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product development process. Together with our team, we will work to craft groundbreaking ideas into tangible products that excite the world!

Description

At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization. We are looking for a highly motivated Product Manager to focus on Internet apps spanning iOS, iPadOS, and macOS.Dynamic, creative people and inspiring, innovative technologies are the norm here. Are you passionate about creating compelling products and ready to join an amazing team? Then we want to hear from you.

Responsibilities

• Collaborate with engineering and design teams to define product roadmap and strategy for key system apps that could include Safari and Mail, as well as important technologies like AirDrop and WebKit
• Understand your product technologies several layers deep and be able to clearly communicate them with knowledgable insight
• Influence critical product trade-offs that impact schedule, usability, differentiation, etc
• Deeply understand user feedback, competitive trends, emerging regulatory requirements, and the overall product space to inform a well-developed perspective on Internet apps
• Position Apple’s suite of Internet Apps in the competitive landscape and craft compelling key product messaging to encourage customer adoption to drive business growth
• Work with marketing communications and PR on the development of product launch and momentum activities, press releases, marketing materials, and press briefings including product demos
• Serve as an ambassador for Apple through press briefings and customer visits to drive advocacy for your product

Minimum Qualifications

• 4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch
• Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and/or partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities
• Recent experience within the last 3 years in one or more of the following software segments: consumer apps (browsing, communication, social), app frameworks, or consumer OS experiences
• Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote presentations, synthesizing information, applying critical thinking and maintaining composure under pressure

Preferred Qualifications

• Deep understanding of Internet and/or web technologies
• Experience building or improving a full product funnel including messaging, onboarding, retention, measurement, and monetization in consumer software
• Familiarity with A/B testing methodologies and driving continuous experimentation
• Comfort partnering with data science teams to define and instrument product telemetry
• Experience managing external partnerships
• Best-in-class oral and written communication skills; the ability to become fluent in technical concepts and explain to non-technical partners
• Strong ability to lead through influence, debate and storytelling
• Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease, with the ability to cut through ambiguity
• Strong analytical abilities and an uncompromising attention to detail with the ability to operate seamlessly between highly detailed and technical situations and strategic business situations
• A self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Press and media experience with success as a product spokesperson on a national or global level
• Willingness to travel
• BS/BA and/or MBA

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $144,600 and $263,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.