Senior PR Manager, Launch Communications

Socket.dev; Cupertino (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Apple's Launch Communications team seeks a Senior Public Relations Manager to lead large-scale events with media and influencers, driving understanding and excitement around new products. You will manage launch planning, coordinate with product teams, and oversee day-to-day operations of a high-performing group.

The role requires 12+ years in PR or communications, experience running events at US and international scale, and a track record of delivering creative campaigns with measurable impact.

Qualifications

• 12+ years of experience in Public Relations or Communications.
• Experience in running events at scale (US and International) is a distinct advantage.
• Proven track record in creative PR campaigns/product launches with measurable impact.
• Strong project management with detailed timelines, deadlines and work backs.
• Excellent presentation skills including fluency in keynote (or equivalent) and presentation design.
• Deep understanding of media and creative landscape across culture, technology and lifestyle spaces.
• Fluency in English.

Responsibilities

• Lead launch events with media and influencers to drive product awareness and excitement.
• Oversee day-to-day operations of a high-performing Launch Communications team.
• Collaborate with Country PR leaders, Product Marketing, Events and Marcom.
• Plan and liaise with teams to bring a product launch to life.

Skills

Public Relations

Event management

Project management

Media relations

English fluency

Education

BS/BA or equivalent experience

Tools

Keynote

Job description

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We're looking for trailblazing, creative and collaborative professionals from a variety of fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! We are currently seeking a Senior Public Relations Manager for our Launch Communications team. The successful candidate will be responsible for proactively managing large-scale events activities with media and influencers to drive understanding and excitement around Apple products. This role will focus on launch, planning, and liaising with teams that bring a product launch to life and leading the project management process as well as the day-to-day operations of a high-performing team.

Description

The successful candidate will contribute energy, innovative ideas, and exceptional organizational skills to our launch initiatives. This role will lead a team that collaborates with various other teams and functions to create, implement, and deliver launch events that enhance awareness and comprehension of our key product launches. This may encompass other Public Relations managers, Country PR leaders, Product Marketing, Events, and Marcom.

Minimum Qualifications

12+ years of experience in Public Relations, Communications (In House or Agency)Experience in running events at scale (US and International) is a distinct advantage Successfully delivered creative PR campaigns/ product launches/ cultural events that have created meaningful, measurable impactProven track record in project management including being able to produce and run detailed timelines, deadlines and work backsExcellent presentation skills including fluency in keynote (or equivalent) and presentation designDeep understanding of media and creative landscape, who the key players are in the cultural, technology and lifestyle spaceFluency in English

Preferred Qualifications

BS/BA or equivalent experience preferredEffectively builds formal and informal relationship networks inside and outside the organizationDevelops and delivers effective communications that convey a clear understanding of the unique needs of different audiencesAnalyses of complex, high quantity, and sometimes contradictory information to effectively solve problemsUnderstands internal and external stakeholder requirements, expectations, and needsExperience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spacesExperience in latest trends run podcasting, newsletters and growing needs in creator spaceSelf-motivated, possess a positive team-player attitude and passionate about consumer technologySelf-starter who is dedicated and demonstrates creative and critical thinking abilitiesExcellent written and verbal communications skillsSuperb attention to detailAble to work with ambiguity and on complex topics across multiple jurisdictionsSkilled in multi-tasking, delivering under tight timelines, adapting quickly to changeAbility to run large scale budgets