Senior PR Leader - Outdoor Tech & Media Strategy

The Business of HLTH Podcast; Seattle (WA); On-site; USD 132,000 - 165,000; Full time

Benefits offered by this job

Health benefits

Parental leave

401k matching

Equity grant / stock options

Outdoor adventures program

Get Out, Get Active funds

Job summary

onX is seeking a Senior Public Relations Manager to shape how customers, media, and industry audiences understand our Offroad and Backcountry products and brand. You will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program.

You will translate priorities, customer insights, and industry trends into clear narratives that earn meaningful coverage.

Qualifications

• Eight or more years of progressive experience in public relations, communications, or earned media.
• Ability to set PR direction and personally execute the work (research, pitching, content, spokesperson prep, events, measurement).
• Strong track record of building journalist relationships and securing coverage across endemic, regional, and national outlets.
• Excellent written, verbal, and presentation skills; translate priorities into narratives.
• Agency leadership and cross-functional collaboration experience in a matrixed org.
• Judgment and crisis communications expertise for reputational risk management.
• Ability to define meaningful PR success metrics and use insights to improve strategy and execution.
• Experience using AI to strengthen research, trend monitoring, content development, and measurement with brand safeguards.
• Bachelor’s degree or equivalent experience; writing samples included.

Responsibilities

• Develop and execute earned media strategies for Offroad and Backcountry businesses.
• Lead the Offroad PR program and manage the agency supporting Backcountry PR.
• Translate priorities into stories for endemic, regional, and national audiences.
• Build trusted media relationships and lead pitching, inbound requests, press materials, events.
• Prepare executives and SMEs for interviews and external engagements.
• Incorporate earned media into product launches, campaigns, and initiatives.
• Advise stakeholders on narrative, timing, audience, and reputational considerations.
• Monitor coverage and sentiment; use insights to improve PR strategy and execution.
• Support crisis communications planning and response.
• Use AI tools to strengthen media research, trend monitoring, and measurement.

Skills

Public relations

Media relations

Storytelling

Agency leadership

Cross-functional collaboration

Measurement

AI-enabled workflows

Education

Bachelor’s degree in public relations/communications/journalism or related field

Job description

onX is seeking a Senior Public Relations Manager to shape how customers, media, and industry audiences understand our Offroad and Backcountry products and brand. You will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program.

You will translate priorities, customer insights, and industry trends into clear narratives that earn meaningful coverage.