Senior PR Lead: Home Entertainment & Tech Media

Samsung Electronics Perú; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a strategic Senior Manager of Public Relations to lead communications across four product categories for Home Entertainment and build programs shaping how the world talks about Samsung. This role blends brand storytelling with community strategy and media operations.

You will drive a cohesive earned media narrative while managing day-to-day relationships with product, engineering, and marketing leadership across markets.

Qualifications

• 8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios.
• Proven track record securing coverage in top-tier technology and consumer media outlets.
• Hands-on experience running influencer programs with a strong preference for earned over paid approaches.
• Direct experience with analyst relations — you know how to brief, build rapport, and move the needle in reports.
• Genuine fluency with Reddit — you understand community norms, know where not to step, and can develop a credible brand voice organically.
• Strong editorial instincts: you can write, edit, and sharpen messaging at speed.
• Experience managing agencies and/or direct reports.
• Comfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering it.

Responsibilities

• Multi-Category PR Strategy: Lead communications strategy and execution across four product categories (TV, Audio, Memory, and Monitors).
• Media Relations & Product Reviews: Build and maintain relationships with tier-1 technology, trade, and consumer media; drive proactive pitching and reviews.
• Earned Influencer Program: Design and run a scalable earned influencer program with authentic advocacy.
• Reddit Strategy & Community Engagement: Develop organic Reddit presence with subreddits, AMAs, and insights.
• Thought Leadership & Analyst Relations: Develop and execute a thought leadership PR program with analysts.
• Agency & Stakeholder Management: Manage relationships with PR agencies and internal stakeholders.

Skills

PR strategy

Media relations

Influencer programs

Analyst relations

Reddit fluency

Editorial skills

Agency management

Leadership

Job description

Samsung Electronics America, Inc. is seeking a strategic Senior Manager of Public Relations to lead communications across four product categories for Home Entertainment and build programs shaping how the world talks about Samsung. This role blends brand storytelling with community strategy and media operations.

You will drive a cohesive earned media narrative while managing day-to-day relationships with product, engineering, and marketing leadership across markets.