Senior PR Lead, Home Entertainment (TV/Audio)

Samsung Electronics; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a strategic Senior Manager of Public Relations to lead earned media across four Home Entertainment product categories.

You will shape brand storytelling, manage ongoing media relationships, and drive credible narratives that align with business goals. The role involves managing an influencer program, analyst relations, and a robust Reddit presence while coordinating with Product, Engineering, R&D, and Sales leaders to sustain long-term momentum and

Qualifications

• 8-12 years of PR or communications experience.
• Proven track record securing coverage in top-tier technology and consumer media outlets.
• Hands-on experience running influencer programs with earned approaches.
• Direct experience with analyst relations and briefing/rapport-building.
• Genuine fluency with Reddit and community dynamics.
• Strong editorial instincts for writing and messaging.

Responsibilities

• Lead communications strategy and execution across four product categories (TV, Audio, Memory, Monitors).
• Coordinate launch calendars, manage priorities, and maintain media momentum across lines.
• Develop differentiated narratives while maintaining a cohesive brand voice.
• Partner with stakeholders to align communications with business objectives and ensure consistent messaging.
• Build relationships with tier-1 media, manage product reviews end-to-end, and oversee review programs.
• Design and run a scalable earned influencer program with authentic advocacy.
• Develop organic Reddit presence, identify subreddits, manage AMAs and community moments.
• Develop thought leadership with analysts and maintain briefing cadence.
• Manage day-to-day relationships with PR agencies and internal teams to amplify Samsung’s voice.

Skills

Public relations

Influencer programs

Analyst relations

Reddit fluency

Editorial instincts

Agency management

Leadership

Job description

Samsung Electronics America, Inc. is seeking a strategic Senior Manager of Public Relations to lead earned media across four Home Entertainment product categories.

You will shape brand storytelling, manage ongoing media relationships, and drive credible narratives that align with business goals. The role involves managing an influencer program, analyst relations, and a robust Reddit presence while coordinating with Product, Engineering, R&D, and Sales leaders to sustain long-term momentum and