Senior Manager, Public Relations

Samsung Electronics; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a strategic Senior Manager of Public Relations to lead earned media across four Home Entertainment product categories.

You will shape brand storytelling, manage ongoing media relationships, and drive credible narratives that align with business goals. The role involves managing an influencer program, analyst relations, and a robust Reddit presence while coordinating with Product, Engineering, R&D, and Sales leaders to sustain long-term momentum and

Qualifications

• 8-12 years of PR or communications experience.
• Proven track record securing coverage in top-tier technology and consumer media outlets.
• Hands-on experience running influencer programs with earned approaches.
• Direct experience with analyst relations and briefing/rapport-building.
• Genuine fluency with Reddit and community dynamics.
• Strong editorial instincts for writing and messaging.

Responsibilities

• Lead communications strategy and execution across four product categories (TV, Audio, Memory, Monitors).
• Coordinate launch calendars, manage priorities, and maintain media momentum across lines.
• Develop differentiated narratives while maintaining a cohesive brand voice.
• Partner with stakeholders to align communications with business objectives and ensure consistent messaging.
• Build relationships with tier-1 media, manage product reviews end-to-end, and oversee review programs.
• Design and run a scalable earned influencer program with authentic advocacy.
• Develop organic Reddit presence, identify subreddits, manage AMAs and community moments.
• Develop thought leadership with analysts and maintain briefing cadence.
• Manage day-to-day relationships with PR agencies and internal teams to amplify Samsung’s voice.

Skills

Public relations

Influencer programs

Analyst relations

Reddit fluency

Editorial instincts

Agency management

Leadership

Job description

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

We're looking for a strategic, hands-on Senior Manager of Public Relations to lead communications across four product categories for the Home Entertainment business and build the programs that shape how the world talks about us. This role is equal parts brand storyteller, community strategist, and media operator - someone who can drive a cohesive earned media narrative while managing the day-to-day relationships and programs that fuel it.

Role and Responsibilities

You’ll own a wide portfolio: traditional media and product reviews, always-on earned coverage, an earned influencer program, thought leadership positioning, a technology analyst relations program, and an increasingly important presence on Reddit. You'll work closely with local and global stakeholders - including Product, Engineering, R&D, Sales, and marketing team leads - to develop and execute integrated communications strategies that build credibility, drive awareness, and move opinion in our favor.

Key Responsibilities

Multi-Category PR Strategy

• Lead communications strategy and execution across four distinct product categories (TV, Audio, Memory, and Monitors).
• Coordinate launch calendars, manage competing priorities, and ensure media momentum across all lines.
• Develop differentiated narratives for each while maintaining a coherent brand voice.
• Partner closely with local and global stakeholders - including Product, Engineering, R&D, Sales, and marketing leadership - to align communications with business objectives and ensure consistent messaging across markets.

Media Relations & Product Reviews

• Build and maintain relationships with tier-1 technology, trade, and consumer media.
• Drive proactive pitching, secure high-impact product reviews, and manage review unit programs end-to-end - from editorial calendar planning through post-publish coverage analysis.
• Develop always-on story angles, trend narratives, and category storytelling that sustain media momentum and brand relevance year-round.

Earned Influencer Program

• Design and run a scalable earned influencer program that prioritizes authentic advocacy over paid placements.
• Identify and cultivate relationships with creators and subject-matter voices whose audiences align with our product categories.
• Track engagement quality and conversion attribution to continuously refine the program.

Reddit Strategy & Community Engagement

• Develop our organic Reddit presence with a long-term credibility-first mindset.
• Identify the right subreddits, engage authentically, manage AMAs and community moments, and equip internal subject-matter experts to participate effectively.
• Monitor sentiment and surface community insights that inform broader messaging.

Thought Leadership & Analyst Relations

• Develop and execute a thought leadership PR program that positions Samsung’s Home Entertainment business and its leaders across media, speaking platforms, and industry forums.
• Build and manage relationships with key industry analysts across relevant research firms, developing a structured briefing and inquiry cadence

Agency & Stakeholder Management

• Manage day-to-day relationships with PR agencies - setting clear briefs, establishing performance expectations, and holding partners accountable to quality and results.
• Serve as the central communications connector between local and global stakeholders, including Product, Engineering, R&D, Sales, and broader marketing leadership, ensuring priorities are aligned and Samsung’s voice is amplified consistently across markets.

Skills and Qualifications

• 8-12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios
• Proven track record securing coverage in top-tier technology and consumer media outlets
• Hands-on experience running influencer programs with a strong preference for earned over paid approaches
• Direct experience with analyst relations - you know how to brief, build rapport, and move the needle in reports
• Genuine fluency with Reddit - you understand community norms, know where not to step, and can develop a credible brand voice organically
• Strong editorial instincts: you can write, edit, and sharpen messaging at speed
• Experience managing agencies and/or direct reports
• Comfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering it

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.