Senior PR & Influencer Strategy Director

Socket.dev; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Wray Ward is seeking a Public Relations Director to lead integrated PR and influencer programs for national brands. The role focuses on senior client counseling, strategy development, and delivering measurable business impact across earned media, thought leadership, and content.

The director will mentor multiple teams and ensure on-time, on-budget delivery. The position emphasizes building strong journalist and influencer relationships, staying ahead of industry trends, and championing best

Qualifications

• Bachelor's degree or equivalent in PR, communications, journalism, marketing or related field.
• 10+ years of public relations experience, preferably in an agency environment.
• Proven experience leading integrated communications programs for national brands.
• Demonstrated expertise developing and managing influencer marketing strategies and creator partnerships.

Responsibilities

• Lead strategic development of integrated PR and influencer programs for assigned clients.
• Serve as senior communications counselor to clients with executive-level guidance.
• Develop annual communications strategies aligned with clients' objectives and measurable outcomes.
• Oversee media relations, thought leadership, and crisis communications for assigned accounts.

Skills

Senior PR leadership

Crisis communications

Analytics & measurement

Influencer collaborations

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field

Job description

Wray Ward is seeking a Public Relations Director to lead integrated PR and influencer programs for national brands. The role focuses on senior client counseling, strategy development, and delivering measurable business impact across earned media, thought leadership, and content.

The director will mentor multiple teams and ensure on-time, on-budget delivery. The position emphasizes building strong journalist and influencer relationships, staying ahead of industry trends, and championing best