Senior PR & Influencer Strategy Director

Wray-Ward; Charlotte (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Wray Ward in Charlotte seeks a Public Relations Director, a senior communications leader responsible for developing and leading integrated PR strategies that drive measurable business results for agency clients. You will oversee client relationships, department leadership and the strategic direction of PR programs while mentoring teams across accounts.

The role leverages earned media, influencer partnerships, content and social media to build brand reputation, guide crisis responses, and deliver

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field.

Responsibilities

• Lead the strategic development of integrated public relations and influencer marketing programs for assigned clients.
• Serve as the senior communications counselor to clients, providing proactive recommendations and executive-level strategic guidance.
• Develop annual communications strategies aligned with clients' business objectives and measurable outcomes.
• Identify opportunities to integrate earned media, influencer partnerships, content marketing and social media into cohesive communications programs.
• Lead crisis communications planning and response for assigned clients, partnering with agency leadership as needed.
• Ensure programs deliver measurable business impact through analytics, reporting and optimization.

Skills

Strategic Leadership

Integrated Communications

Influencer Partnerships

Crisis Communications

Media Relations

Executive Counsel

Team Mentoring

Analytics & Optimization

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field

Job description

Wray Ward in Charlotte seeks a Public Relations Director, a senior communications leader responsible for developing and leading integrated PR strategies that drive measurable business results for agency clients. You will oversee client relationships, department leadership and the strategic direction of PR programs while mentoring teams across accounts.

The role leverages earned media, influencer partnerships, content and social media to build brand reputation, guide crisis responses, and deliver