Senior PR & Corporate Communications Strategist

Cruise Planners HQ; Florida; Hybrid; USD 55,000 - 75,000; Full time

Job summary

Cruise Planners is seeking a PR-savvy media and writing professional to proactively tell the Cruise Planners story to attract franchise prospects and establish authority in travel. This includes proactive PR, media pitching, responses, press releases, blogs and creating visual assets for public relations, social media and marketing.

The role requires coordinating with the executive team and travel advisor network, crafting compelling content for multiple digital channels, and helping manage

Qualifications

• 3-5 years of experience working in Journalism, Advertising, Public Relations, social media, Video Production, Communications, Digital Media and/or Marketing.
• Travel/Tourism/Hospitality industry experience preferred.
• PR or marketing agency experience, including media pitching, copyediting, copywriting and video production.

Responsibilities

• Serve as primary point of contact for all media inquiries and coordinate responses.
• Pitch and publicize Cruise Planners’ franchise model and company highlights with outlets.
• Write press releases and a high volume of media pitches in AP Style.
• Create content for digital media including blogs, social posts, SEO copy and marketing collateral.
• Develop social assets for corporate, recruitment and travel advisor posts.
• Support crisis communications and prepare talking points.
• Collaborate with all departments to reuse content effectively.
• Maintain PR plans, calendars and assets, and update intranet with news.
• Manage Travel Ambassador Program and provide templates and coaching.
• Research travel trends and story ideas; capture events for PR.
• Prepare executives for TV/print interviews; ensure brand consistency.

Skills

Media relations

Press writing

AP style

Content creation

Social media

Copywriting

Editing

Tools

Cision Database

Job description

Cruise Planners is seeking a PR-savvy media and writing professional to proactively tell the Cruise Planners story to attract franchise prospects and establish authority in travel. This includes proactive PR, media pitching, responses, press releases, blogs and creating visual assets for public relations, social media and marketing.

The role requires coordinating with the executive team and travel advisor network, crafting compelling content for multiple digital channels, and helping manage