Hybrid PR & Communications Lead: Media Relations & Strategy

Cruise Planners; Florida; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Cruise Planners seeks a PR & Corporate Communications Specialist to proactively tell the Cruise Planners story across media and digital channels. You will draft press materials, manage media inquiries, and help shape content for corporate and franchise audiences.

The role emphasizes proactive and reactive PR, social content, and collaboration across departments to maintain brand consistency and elevate industry authority.

Qualifications

• 3–5 years of experience in Journalism, Advertising, Public Relations, or Communications.
• Experience with media pitching, copyediting, and content creation.
• Hybrid work arrangement in a fast-paced team environment.

Responsibilities

• Serve as primary media inquiries contact and coordinate with executive team.
• Pitch and publicize Cruise Planners’ franchise model to local and national outlets.
• Write press releases, blogs and media pitches in AP style; develop longer PR plans.
• Create engaging social content and collateral for corporate and franchise audiences.
• Support crisis communications and prepare talking points for executives.

Skills

Media relations

AP style

Copyediting

SEO writing

Verbal and written comms

Tools

MS Excel

MS Word

Outlook

PowerPoint

Job description

Cruise Planners seeks a PR & Corporate Communications Specialist to proactively tell the Cruise Planners story across media and digital channels. You will draft press materials, manage media inquiries, and help shape content for corporate and franchise audiences.

The role emphasizes proactive and reactive PR, social content, and collaboration across departments to maintain brand consistency and elevate industry authority.