Franchise Growth Content Manager - Hybrid Remote

Cruise Planners HQ; Florida; Hybrid; USD 70,000 - 100,000; Full time

Job summary

Cruise Planners HQ is seeking a Content Marketing & Social Media Manager to craft content that builds brand awareness, engages prospective franchise owners, and generates qualified leads for franchise recruitment.

The role blends strategy, copywriting, social media management, multimedia coordination, and project leadership across campaigns, blogs, emails, and webinars. A strong writer and organized planner will thrive here.

Qualifications

• Experience creating and managing content across social media, websites, blogs, email, and other digital channels.
• Strong writing, editing, and storytelling skills for different audiences and objectives.
• Experience developing editorial calendars, briefs, campaigns, scripts, and interview guides.
• Excellent project management and organization, coordinating multiple projects with deadlines.

Responsibilities

• Develop and execute an integrated content marketing strategy focused on recruitment, brand awareness, and lead generation.
• Manage content calendar and publishing across social media, blogs, website content, email, video, and webinars.
• Write, edit, and optimize content highlighting franchise opportunities, training, technology, and support.
• Oversee organic social across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) with platform-specific concepts.
• Coordinate video and photography production with internal teams and partners.
• Attend events to capture content and coordinate testimonials and real-time social coverage.

Skills

Content marketing

Social media management

Copywriting

SEO

Project management

Analytics

CRM / Email marketing

Video & photography basics

Education

Bachelor's degree in marketing or related field

Tools

Canva

HubSpot

Google Analytics 4

Job description

Cruise Planners HQ is seeking a Content Marketing & Social Media Manager to craft content that builds brand awareness, engages prospective franchise owners, and generates qualified leads for franchise recruitment.

The role blends strategy, copywriting, social media management, multimedia coordination, and project leadership across campaigns, blogs, emails, and webinars. A strong writer and organized planner will thrive here.