Director, Digital Growth, E‑Commerce & PR

Bonduelle; Philadelphia (Philadelphia County); On-site; USD 180,000 - 260,000; Full time

Job summary

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations efforts. You will report to the CMO and manage a team focused on digital shelf, retail media, marketplace, and PR in the US.

The role drives Lunch Bowls launch and broader growth, aligning digital and earned-media strategies with brand goals in a fast-paced, PE-backed environment.

Qualifications

• 10–12+ years in digital marketing, eCommerce, or PR in CPG or consumer products.
• Proven track record owning eCommerce P&L and digital shelf across major retailer platforms.
• Experience leading a PR function or agency of record.
• Experience building and leading a multi-disciplinary team.
• Experience supporting national product launches in grocery.
• Strong cross-functional collaboration with Sales and Category Management.
• Comfort in fast-paced PE-backed or turnaround settings.

Responsibilities

• Set US digital activation, eCommerce, and PR strategy.
• Hire and develop a team of 3–4 direct reports.
• Own annual planning and budget for digital media, eCommerce, PR.
• Lead forecasting and inventory coordination with Supply Chain.
• Manage platform partner relationships and explore DTC opportunities.
• Oversee testing and optimization for conversion and ROAS.
• Translate performance data for executive updates.

Skills

Digital marketing

eCommerce

Public relations

Team leadership

Job description

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations efforts. You will report to the CMO and manage a team focused on digital shelf, retail media, marketplace, and PR in the US.

The role drives Lunch Bowls launch and broader growth, aligning digital and earned-media strategies with brand goals in a fast-paced, PE-backed environment.