Director, Digital Growth, E‑Commerce & PR

Jobylon AB; Philadelphia (Philadelphia County); On-site; USD 180,000 - 240,000; Full time

Job summary

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to drive the company’s digital growth, eCommerce presence, and PR strategy as part of the Marketing leadership team.

Reporting to the Chief Marketing Officer, you will manage a team of three and own the digital shelf, retailer media, DTC opportunities, and earned media initiatives to support the Lunch Bowls launch and broader brand growth.

Qualifications

• 10–12+ years in digital marketing, eCommerce, or PR within CPG or consumer products.
• Experience owning eCommerce P&L and digital shelf performance across retailers.
• Proven track record leading a multi-disciplinary team.
• Experience supporting national product launches in grocery or similar.
• Bachelor’s degree required; MBA a plus.

Responsibilities

• Set strategy for digital activation, eCommerce, and PR in the U.S. market.
• Lead a team of 3–4 direct reports and build scalable operating rhythms.
• Own annual planning and budget for digital media, eCommerce, and PR.
• Coordinate with Sales, Category Management, Innovation, and brands.
• Oversee eCommerce platforms, content, SEO, and ratings/reviews.
• Drive testing, optimization, and ROAS for digital initiatives.
• Own PR agenda, media relations, and executive communications.
• Translate performance data into actionable updates for leadership.

Skills

Digital activation

eCommerce leadership

Public relations

Team management

P&L ownership

Cross-functional collaboration

Strategic planning

Budget management

Retail media

Data-driven decision making

Education

Bachelor's degree

MBA

Tools

Amazon Ads

Walmart Connect

Roundel

Criteo

Retail media platforms

Job description

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to drive the company’s digital growth, eCommerce presence, and PR strategy as part of the Marketing leadership team.

Reporting to the Chief Marketing Officer, you will manage a team of three and own the digital shelf, retailer media, DTC opportunities, and earned media initiatives to support the Lunch Bowls launch and broader brand growth.