Strategic PPC & SEO Performance Lead (Remote)

Blacksmith Agency LLC; Salt Lake City (UT); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing roster of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Search Console and keyword tools.
• Ability to craft strategic client recommendations and lead teams.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating priorities with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Search Console

Keyword research

Paid media optimization

Analytics

Leadership

Job description

Blacksmith Agency is scaling its marketing division to support a growing roster of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns