Senior PPC & Growth Lead (Remote)

Blacksmith Agency; Orlando (FL); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Blacksmith Agency is expanding its marketing team to lead PPC and SEO for a growing client portfolio across multifamily, B2B and technical sectors. As PPC Manager, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic direction with hands-on execution. You will participate in sales calls to shape scope, oversee internal and external specialists, and deliver measurable outcomes for

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and delivering quality.
• Sharp analytical skills and the ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Analytical skills

Client communication

Team leadership

Job description

Blacksmith Agency is expanding its marketing team to lead PPC and SEO for a growing client portfolio across multifamily, B2B and technical sectors. As PPC Manager, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic direction with hands-on execution. You will participate in sales calls to shape scope, oversee internal and external specialists, and deliver measurable outcomes for