Senior Paid Search & Growth Lead (Remote)

Blacksmith Agency; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is expanding its paid search leadership to drive performance for a portfolio of PPC and SEO clients. You will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing internal and external specialists, and building roadmaps to deliver measurable outcomes. You will own results, reporting, QA and continual improvement.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools, and paid media optimization.
• Ability to articulate strategic recommendations to clients and account executives.
• Track record of overseeing execution teams and maintaining deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO and on-page optimization, link building, AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating priorities with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO

Multi-channel strategy

GA4

Google Ads

Analytics

Communication

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its paid search leadership to drive performance for a portfolio of PPC and SEO clients. You will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing internal and external specialists, and building roadmaps to deliver measurable outcomes. You will own results, reporting, QA and continual improvement.