Senior PPC Growth Lead - Paid Search & ROI Optimizer

Jobtailor; Pleasanton (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

PlanetArt is seeking a seasoned Paid Search Specialist to own a portfolio of campaigns. You will optimize spend across Google Ads and Microsoft Ads, run tests, and analyze data to maximize ROI. Collaboration with the Google account team and testing new betas will be key. Local candidates or relocation to Pleasanton are preferred.

You will manage budgets, optimize landing pages and funnels, and communicate insights to stakeholders with strong analytical and teamwork skills.

Qualifications

• 5+ years of experience managing paid search campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing and customer acquisition.
• Strong analytical and communication skills.

Responsibilities

• Take ownership for paid search results of selected PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads to maximize ROI.
• Initiate and execute tests to improve performance.
• Collect and analyze data to identify trends and insights.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Collaborate with the Google account team and test new betas.
• Interact with team via in-person, phone, Zoom, Slack or email.
• May require occasional travel.

Skills

Google Ads Management

Microsoft Ads Management

Data Analysis

Campaign Optimization

Customer Acquisition

Analytical Skills

Communication Skills

Teamwork Skills

Education

Bachelor's Degree

Tools

Google Ads

Microsoft Ads

Zoom

Slack

Job description

PlanetArt is seeking a seasoned Paid Search Specialist to own a portfolio of campaigns. You will optimize spend across Google Ads and Microsoft Ads, run tests, and analyze data to maximize ROI. Collaboration with the Google account team and testing new betas will be key. Local candidates or relocation to Pleasanton are preferred.

You will manage budgets, optimize landing pages and funnels, and communicate insights to stakeholders with strong analytical and teamwork skills.