Sr. Paid Search Marketing Manager (PPC)

PlanetArt; Pleasanton (CA); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

Life Insurance

401(k) with matching

Pet Insurance

Mental Health Benefits

Comprehensive Time Off Program

Employee Product Discounts

Job summary

PlanetArt in Pleasanton, CA is seeking a Senior Paid Search Marketing Manager to support the Marketing Department. This hybrid role requires three days in office plus two remote days, focusing on paid search campaigns across Google Ads and Microsoft Ads to drive revenue and ROI.

You will own paid search for selected PlanetArt brands, test initiatives, analyze data, optimize landing pages, and collaborate with the Google account team to leverage new beta features.

Qualifications

• 5+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

Responsibilities

• Take ownership for the paid search results of a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

Skills

Paid search management

Google Ads

Microsoft Ads

Marketing & customer acquisition

Analytical skills

Bachelor’s Degree

Education

Bachelor’s Degree

Job description

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simply to Impress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

PlanetArt is looking for a Senior Paid Search Marketing Manager to support the company’s Marketing Department.

PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote)

What You’ll Do

Key Responsibilities

• Take ownership for the paid search results of a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

What You Should Have

Skills, Qualifications, and Requirements

• 5+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

What You Can Expect

Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in-person,
• phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

The compensation range for this position is $95,000 - $115,000 annual salary.

PlanetArt offers a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts