Senior Paid Search Manager - Hybrid, ROI-Driven Growth

PlanetArt; Pleasanton (CA); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

Life Insurance

401(k) with matching

Pet Insurance

Mental Health Benefits

Comprehensive Time Off Program

Employee Product Discounts

Job summary

PlanetArt in Pleasanton, CA is seeking a Senior Paid Search Marketing Manager to support the Marketing Department. This hybrid role requires three days in office plus two remote days, focusing on paid search campaigns across Google Ads and Microsoft Ads to drive revenue and ROI.

You will own paid search for selected PlanetArt brands, test initiatives, analyze data, optimize landing pages, and collaborate with the Google account team to leverage new beta features.

Qualifications

• 5+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

Responsibilities

• Take ownership for the paid search results of a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

Skills

Paid search management

Google Ads

Microsoft Ads

Marketing & customer acquisition

Analytical skills

Bachelor’s Degree

Education

Bachelor’s Degree

Job description

PlanetArt in Pleasanton, CA is seeking a Senior Paid Search Marketing Manager to support the Marketing Department. This hybrid role requires three days in office plus two remote days, focusing on paid search campaigns across Google Ads and Microsoft Ads to drive revenue and ROI.

You will own paid search for selected PlanetArt brands, test initiatives, analyze data, optimize landing pages, and collaborate with the Google account team to leverage new beta features.