Senior PPC Growth Architect for Lead Gen

Integratedcooling; Cranbury Township (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Integratedcooling is seeking a Senior PPC / Paid Media Specialist to own and scale paid acquisition programs across search and paid media for multiple brands. You will be hands-on, blending strategy with execution, and operate with high autonomy while aligning with Product Marketing on messaging and priorities.

You will drive funnel-aligned campaigns, optimize CPL/CAC, and collaborate with Sales & RevOps to ensure lead quality and attribution.

Qualifications

• 5–7+ years managing PPC campaigns (B2B SaaS preferred).
• Hands-on experience with Google Ads and LinkedIn Ads.
• Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding).
• Experience with audience layering, exclusions, and first-party data activation.
• Strong understanding of demand generation funnels and lead qualification.
• Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue).
• Comfortable working with data, dashboards, and performance reporting.

Responsibilities

• Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social.
• Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product-led growth.
• Recommend budget allocation and reallocation based on performance, seasonality, and business priorities.
• Identify whitespace opportunities across keywords, audiences, platforms, and ad formats.
• Align paid media efforts to funnel stages and campaign goals.
• Drive MQLs, SQLs, and pipeline contribution, not just traffic.
• Partner with Sales and RevOps to ensure strong lead quality and attribution.
• Optimize toward CPL, CAC, conversion rate, and pipeline velocity.
• Build, launch, and manage campaigns end-to-end across platforms.
• Own campaign structure, targeting, bidding strategies, budgets, and pacing.
• Continuously optimize for CPL, conversion rate, lead quality, and scale.
• Optimize campaigns with prioritized tests based on impact, effort, and learning potential.
• Conduct in-depth keyword research to identify high-intent, high-ROI opportunities.
• Manage match types, negatives, and keyword expansion.
• Optimize campaigns for relevance, efficiency, and quality score.
• Partner with Product Marketing to write, test, and refine ad copy across search, social, display, and video formats.
• Partner with design and content teams to develop effective creative.
• Run structured tests on messaging, formats, offers, and audiences.
• Partner with Product Marketing to improve landing page performance.
• Ensure alignment between ad intent, messaging, and user experience.
• Use performance data to recommend page-level improvements.
• Build and manage remarketing and retargeting campaigns.
• Support ABM, product-led, and sales-led motions with tailored audience strategies.
• Improve efficiency by re-engaging known users and accounts.
• Monitor competitor PPC activity to inform keyword, creative, and bidding decisions.
• Translate performance data into clear, actionable recommendations.
• Maintain dashboards and reports for leadership and stakeholders.
• Own paid media measurement across platforms, analytics tools, and CRM.
• Ensure accurate conversion tracking, offline conversion imports, and attribution alignment.
• Report out on OKR progression weekly within team and monthly to key stakeholders.
• Clearly communicate performance, insights, and recommendations to non-paid stakeholders.
• Translate data into concise narratives for leadership.
• Proactively flag risks, opportunities, and performance shifts.
• Manage paid media programs across multiple brands with distinct ICPs and funnel motions.
• Balance short-term performance with long-term growth and experimentation.
• Make informed tradeoffs across brands, channels, and campaigns based on business impact.

Skills

PPC campaign management

Data-driven decision making

Cross-functional collaboration

Tools

Google Ads

LinkedIn Ads

Bing Ads

Amazon Ads

Job description

Integratedcooling is seeking a Senior PPC / Paid Media Specialist to own and scale paid acquisition programs across search and paid media for multiple brands. You will be hands-on, blending strategy with execution, and operate with high autonomy while aligning with Product Marketing on messaging and priorities.

You will drive funnel-aligned campaigns, optimize CPL/CAC, and collaborate with Sales & RevOps to ensure lead quality and attribution.