Senior PMM: Web App Firewall GTM & Messaging

F5 Networks, Inc.; Seattle (WA); Hybrid; USD 138,000 - 206,000; Full time

Job summary

F5 Networks, Inc. is seeking a Senior Product Marketing Manager for web application firewall (WAF) products.

The role focuses on strategy, messaging, and cross-functional leadership across global teams to drive product adoption and revenue growth. You will shape how F5 WAF products are positioned in the market, develop go-to-market plans, and enable sales with compelling collateral and messaging for technologies in cloud, SaaS, and containers.

Qualifications

• Significant WAF experience.
• Strong strategic marketing background.
• Experience leading cross-functional teams.
• Excellent written and verbal communication.
• Proven GTM and pricing experience.
• Ability to create compelling product messaging.

Responsibilities

• Develop messaging and positioning for F5 WAF products.
• Lead customer and market insights to drive strategy.
• Collaborate with Product Management on features and pricing.
• Create sales collateral, briefs, and webinars.
• Lead competitive intelligence and market analysis.
• Develop and execute go-to-market plans across regions.
• Enable Sales and Channel with compelling value propositions.
• Manage product launches and cross-functional execution.
• Mentor teammates on PMM practices.
• Engage with industry press and analysts.

Job description

F5 Networks, Inc. is seeking a Senior Product Marketing Manager for web application firewall (WAF) products.

The role focuses on strategy, messaging, and cross-functional leadership across global teams to drive product adoption and revenue growth. You will shape how F5 WAF products are positioned in the market, develop go-to-market plans, and enable sales with compelling collateral and messaging for technologies in cloud, SaaS, and containers.