Senior PMM: Industry GTM & Vertical Solutions

LumApps; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Generous Paid Leave

Health Insurance

401k Plan

Family-Friendly Policy

Team Celebrations & Seasonal Events

Equipment of Your Choice

Job summary

LumApps in Austin, TX is seeking a strategic Senior Product Marketing Manager – Industries to lead the vertical GTM strategy across Retail, Hospitality, Healthcare, Manufacturing and more. You will be the industry expert, collaborating with Product Management, Marketing, and Sales to craft narratives, launch verticalized solutions, and produce assets that accelerate the sales pipeline.

Join a global team and help LumApps position its employee hub and AI features while collaborating with Google

Qualifications

• 6+ years of total experience in B2B SaaS Product Marketing.
• Domain Knowledge: EX, Enterprise Intranets, Internal Communications, or Digital Workplace software.
• Storytelling & Content Mastery: craft industry narratives and customer stories.
• Commercial Mindset: build enablement programs and GTM campaigns to grow pipeline.

Responsibilities

• Define Industry GTM Strategy: own end-to-end strategy, positioning & messaging for target verticals.
• Deepen Buyer & Persona Insights: map key vertical stakeholders and their pain points.
• Build Verticalized Sales Enablement: create pitch decks, battle cards, scripts, and demos.
• Drive Tailored Solution Launches: translate platform capabilities and AI features into industry offers.
• Produce High-Impact Content: create thought leadership assets, case studies, briefs, and web messaging.
• Cross-Functional Partner: collaborate with Marketing to build demand programs.
• Voice of the Market: monitor trends and regulatory shifts to inform roadmap.

Job description

LumApps in Austin, TX is seeking a strategic Senior Product Marketing Manager – Industries to lead the vertical GTM strategy across Retail, Hospitality, Healthcare, Manufacturing and more. You will be the industry expert, collaborating with Product Management, Marketing, and Sales to craft narratives, launch verticalized solutions, and produce assets that accelerate the sales pipeline.

Join a global team and help LumApps position its employee hub and AI features while collaborating with Google