Product Manager, Web Studio & Site Builder

Bask Health; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Bask Health is seeking a Product Manager for Sites & Studio to own the tools that help merchants create, customize, and publish telehealth storefronts on Bask's platform. You will work across website creation, visual editing, and storefront customization with engineers, designers, and merchants.

This hands-on role emphasizes intuitive, flexible, and reliable website-building experiences, guiding discovery through launch and iteration while measuring activation, publishing success, and merchant

Qualifications

• 2+ years of professional product management experience.
• At least 1 year of JavaScript/TypeScript experience.
• At least 1 year of professional experience in an engineering role.
• Ability to read and write code and communicate effectively with engineers.
• Experience working on SaaS products, website-building tools, content management platforms, or complex web-based applications.
• Strong understanding of modern web technologies, APIs, integrations, and frontend development.
• Experience translating user needs and business requirements into clear product specifications.
• Strong product discovery, prioritization, and execution skills.

Responsibilities

• Own product initiatives across Bask's Sites and Studio website-building experiences.
• Help define and execute the product roadmap for website creation, editing, customization, and publishing.
• Work directly with merchants and customer-facing teams to understand how businesses build and manage their websites.
• Improve workflows for editing website content, customizing layouts, and managing storefront appearance.
• Identify friction points that make website setup, customization, or publishing unnecessarily difficult.
• Partner with engineering and design teams to translate merchant needs into clear product requirements and technical specifications.
• Collaborate with frontend engineers to evaluate responsive design, rendering, performance, accessibility, and technical tradeoffs.
• Improve the usability and consistency of website templates, reusable components, and customization tools.
• Work with engineers to understand APIs, integrations, data flows, and technical implementation details.
• Improve website previewing, publishing reliability, and error handling.
• Coordinate with Merchant Platform & Commerce teams to ensure product catalogs, pricing, and merchant settings are accurately reflected in storefront experiences.
• Identify opportunities to simplify website setup and reduce the technical knowledge required to launch a storefront.
• Explore opportunities to improve website-building workflows through automation and AI-assisted tools.
• Define and monitor metrics such as website activation, publishing success, feature adoption, editing efficiency, and merchant satisfaction.
• Gather merchant feedback, review product analytics, and use findings to prioritize improvements.
• Lead assigned product initiatives through discovery, development, testing, launch, and iteration.
• Take ownership of product outcomes and continuously improve the website-building experience.

Skills

Product management

JavaScript/TypeScript

Engineering experience

Frontend development

SaaS & web apps

Cross-functional collaboration

Job description

Bask Health is seeking a Product Manager for Sites & Studio to own the tools that help merchants create, customize, and publish telehealth storefronts on Bask's platform. You will work across website creation, visual editing, and storefront customization with engineers, designers, and merchants.

This hands-on role emphasizes intuitive, flexible, and reliable website-building experiences, guiding discovery through launch and iteration while measuring activation, publishing success, and merchant