Product Marketing Manager, Sites & Studio Shape Web Stores

Bask Health; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Bask Health is seeking a Product Marketing Manager, Sites & Studio, to develop positioning, support go-to-market initiatives, and translate website-building and storefront tools into clear customer value. You will work with product, design, engineering, sales, and customer success to craft messaging for Sites & Studio capabilities and guide launches.

You will gather merchant insights, study competitor tools like Shopify or Webflow, and create content including product descriptions, sales

Qualifications

• Ability to translate software functionality into customer-facing messaging.
• Develop product descriptions, launch briefs, and sales collateral.
• Coordinate cross-functional GTM activities across product, design, and sales.
• Conduct merchant research to inform messaging and positioning.

Responsibilities

• Develop positioning and messaging for Bask Health's Sites & Studio capabilities.
• Translate website-building and storefront customization features into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for new Sites & Studio features.
• Coordinate product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with designers to understand product workflows and user experience.
• Work with engineers to validate technical product information.
• Develop messaging for website creation and storefront configuration tools.
• Support positioning for design customization and merchant self-service capabilities.
• Create customer-facing explanations of available website-building features.
• Develop product descriptions, feature overviews, and launch materials.
• Conduct merchant research to identify website creation challenges and purchasing considerations.
• Gather customer insights from sales and customer success teams.
• Research competing website builders, e-commerce platforms, and merchant tools.
• Maintain competitive positioning and differentiation materials.
• Develop sales presentations and product enablement resources.
• Create messaging that addresses common customer questions and objections.
• Support website and landing page content for Sites & Studio.
• Partner with growth marketing teams on product-focused campaigns.
• Collaborate with customer success teams on feature education and adoption initiatives.
• Develop tutorials and educational materials for storefront creation and customization.
• Support customer onboarding and activation messaging.
• Identify opportunities to simplify customer understanding of website-building workflows.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to product messaging and customer education materials.

Tools

Shopify

Webflow

Wix

Squarespace

Job description

Bask Health is seeking a Product Marketing Manager, Sites & Studio, to develop positioning, support go-to-market initiatives, and translate website-building and storefront tools into clear customer value. You will work with product, design, engineering, sales, and customer success to craft messaging for Sites & Studio capabilities and guide launches.

You will gather merchant insights, study competitor tools like Shopify or Webflow, and create content including product descriptions, sales