Senior PMM, Signals & Identity — Ads Growth

Amazon Inc.; New York (NY); On-site; USD 157,000 - 213,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Ads is seeking a Senior Product Marketing Manager for Signals and Identity to shape product strategy and drive market adoption. You will bridge product development and market success with customer insights and strategic storytelling.

You will lead cross-functional marketing programs, develop positioning, and create compelling collateral to educate advertisers and partners. This role requires 8+ years of marketing experience and a track record of GTM execution in tech.

Qualifications

• 8+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience with customer segmentation and targeting.
• Domain knowledge in data technology, identity resolution, and privacy landscape.

Responsibilities

• Conduct market research, customer interviews, analyst inquiries, and competitive analysis to inform product direction.
• Partner with Product Managers to align research priorities with roadmaps.
• Develop and execute year-long marketing strategies to drive awareness and adoption.
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.
• Lead the development of product positioning, messaging, and strategic narrative.

Skills

Marketing experience

Data-driven decision making

Cross-functional leadership

Go-to-market strategy

Product marketing

Tools

SQL

Job description

Amazon Ads is seeking a Senior Product Marketing Manager for Signals and Identity to shape product strategy and drive market adoption. You will bridge product development and market success with customer insights and strategic storytelling.

You will lead cross-functional marketing programs, develop positioning, and create compelling collateral to educate advertisers and partners. This role requires 8+ years of marketing experience and a track record of GTM execution in tech.