Senior PMM - Signals & Identity for Ads

Amazon Inc.; New York (NY); On-site; USD 157,000 - 213,000; Full time

Job summary

Amazon Ads is seeking a Senior Product Marketing Manager for Signals and Identity. You will bridge product development and market success, leveraging customer insights to drive strategy and adoption for Amazon Ads products.

This role entails shaping messaging, positioning, and go-to-market plans across the portfolio. We value experience in marketing, data-driven decision making, and strong collaboration with Product, Sales, Brand/Events, and Legal teams.

Qualifications

• 8+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience in marketing or marketing research.
• Experience communicating complex ideas to technical and non-technical audiences.

Responsibilities

• Product Strategy & Market Intelligence: Conduct market research, interviews, competitive analysis to identify opportunities and inform direction.
• Partner with Product Managers to align research priorities with product roadmap.
• Maintain understanding of market dynamics, competitive landscape, and customer needs.
• Drive evidence-based decision making through insights and intelligence.

Skills

Marketing experience

Data-driven

Cross-functional leadership

Go-to-market

Marketing research

Communication

Technical storytelling

Job description

Amazon Ads is seeking a Senior Product Marketing Manager for Signals and Identity. You will bridge product development and market success, leveraging customer insights to drive strategy and adoption for Amazon Ads products.

This role entails shaping messaging, positioning, and go-to-market plans across the portfolio. We value experience in marketing, data-driven decision making, and strong collaboration with Product, Sales, Brand/Events, and Legal teams.