Senior PMM, Robot Vacuums: GTM & Brand Storytelling

TP-Link Corporation Limited; Irvine (CA); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision insurance

401k contributions

15 days accrued vacation

11 paid holidays

Free gym membership

Quarterly team-building events

Job summary

TP-Link Corporation Limited in Irvine, California, is seeking a Sr. Product Marketing Manager for its robot vacuum portfolio in the Smart Home division. This role requires 8-10+ years of product marketing experience, with a focus on crafting compelling messaging and leading go-to-market strategies. The ideal candidate will possess a deep understanding of consumer behavior, product positioning, and digital marketing. A Bachelor’s degree in Marketing or Business is required, with an MBA preferred. The position offers a salary range of $110K - $165K annually along with attractive benefits.

Qualifications

• 8-10+ years of product marketing experience in consumer electronics or smart home industries.
• Proven ability to translate technical features into consumer benefits.
• Experience managing Amazon marketing and e-commerce programs.

Responsibilities

• Own positioning and messaging for robot vacuum portfolio.
• Lead go-to-market planning for product launches.
• Develop marketing strategies to elevate brand awareness.

Skills

Consumer copy writing

Market insights

Product launch planning

Cross-functional marketing

Digital marketing

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Job description

TP-Link Corporation Limited in Irvine, California, is seeking a Sr. Product Marketing Manager for its robot vacuum portfolio in the Smart Home division. This role requires 8-10+ years of product marketing experience, with a focus on crafting compelling messaging and leading go-to-market strategies. The ideal candidate will possess a deep understanding of consumer behavior, product positioning, and digital marketing. A Bachelor’s degree in Marketing or Business is required, with an MBA preferred. The position offers a salary range of $110K - $165K annually along with attractive benefits.