Robotics Product Marketing Lead

Tutor; Watertown (MA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance

401(k)

Unlimited PTO

In-office meals

Job summary

Tutor in Watertown, MA is seeking a senior Product Marketing Lead to own messaging and proof across mid-market and enterprise segments. You will write, ship, and build collateral leveraging AI-native pipelines, partnering daily with Sales, Solutions Engineering, Research, Engineering and the founders.

The role is in-person at our Watertown HQ, with travel up to 20%. You will drive the case-study machine, ROI content, and product launches, shaping how Tutor tells its story and proves value in

Qualifications

• 5–10+ years in B2B product marketing or full-stack marketing, including startup experience.
• Exceptional writer capable of publishable work and strong storytelling.
• Experience marketing technical products to non-technical buyers and supporting direct sales.
• AI-native mindset using LLMs/agents and building content systems.
• High-agency, comfortable with ambiguity and ownership of problems.
• Based in or willing to relocate to Boston; in-person role at Watertown HQ with travel up to 20%.

Responsibilities

• Own messaging architecture across product lines and motions for mid-market and enterprise.
• Turn buyer questions into public-facing assets and manage the website messaging.
• Build a case-study engine and ROI collateral with Sales and Customer Success.
• Partner with Product and Engineering to translate roadmap into value propositions.
• Own end-to-end product launches, press coordination, and sales rollout.
• Design agentic content pipelines and collaborate with Events on messaging and collateral.

Skills

B2B product marketing

Early-stage startup

Exceptional writer

AI-native marketing

Cross-functional collaboration

Ownership mindset

Job description

We believe general-purpose, generally-intelligent robots will be built in our lifetimes. Robots will work in our factories, move our goods, walk on our streets and eventually be in our homes. To build that future, research and deployment must work in lockstep: real-world operation must make the technology better and better technology must make deployment easier. We're looking for the thinkers, builders, and researchers who want to be part of that loop.

As an AI robotics frontier lab that deploys its inventions directly into the facilities that need them, on state-of-the-art hardware, every line of code or piece of copy written at Tutor has a direct impact on the global, physical economy.

Culture

We believe that something truly special can happen when talented, motivated people work together; at Tutor, every member of our team is empowered to have real impact in everything that they do. We’re characterized by both technical excellence and a focus on collaboration and respect.

The Role

We're hiring Tutor's first dedicated marketing hire: a senior, hands-on Product Marketing Lead who will own how Tutor tells its story and build the machine that produces the external proof.

Tutor has robots working in production across dozens of customer facilities, quantified customer outcomes, a unique technical story behind frontier robot capabilities, and product lines spanning high-velocity mid-market deals to seven-figure enterprise programs. What we don't yet have is a person whose full-time job is turning all of that into messaging, proof points, and collateral that make our products dramatically easier to sell. That's this role.

This is a batteries‑included senior IC role. You'll come in executing on day one - writing, shipping, and building - not waiting on a team or an agency. You'll partner daily with Sales, Solutions Engineering, Research, Engineering and the founders. As the marketing function grows, we expect you to take on reports and grow into a team lead.

We are an AI company, and we expect our marketing to be AI-native: much of our collateral production should run on agentic pipelines that you design and supervise, and your leverage should be taste, message, and systems building.

Responsibilities

Messaging & Positioning

• Own Tutor's messaging architecture across our product lines (palletizing, case pick, and what comes next) and across our two distinct motions: high-velocity mid-market and high-touch enterprise
• Turn the questions and objections buyers actually raise into public-facing assets that answer them before the first sales call
• Own our website: keep it current with our positioning, and expand it with vertical landing pages (food & beverage, cosmetics, nutraceutical co-packers, 3PL/logistics), associated SEO/GEO, and other high-leverage additions that help buyers find and understand us faster

Customer Proof Engine

• Build a case-study machine: a quantified customer story for every deployment, by default, published and in the sales motion
• Productize real customer outcomes into ROI collateral — payback one-pagers, calculators, and benchmark content segmented by vertical
• Partner with Sales and Customer Success to recruit referenceable customers and capture wins systematically

Product & Engineering Partnership

• Partner closely with product and engineering leaders to deeply understand the roadmap and translate new capabilities into crisp value propositions and messaging
• Own product launches end to end — narrative, assets, press coordination, and sales rollout — maximizing the public splash and impact of everything we ship
• Bring market and buyer insight back to Product and Engineering as an input to roadmap and positioning decisions

AI-native Sales Enablement & Content Operations

• Partner with Sales Enablement to produce the AE/SDR content arsenal: vertical one-pagers, objection-handling assets, whitepaper-style explainers on major topics (safety, integration, ROI), and core narrative assets
• Design and run agentic content pipelines that let a small team produce at the volume of a large one, with monthly/quarterly production KPIs
• Set the standard for quality: AI-scaled output with human-grade taste
• Partner with our Events & Field Sales Lead on trade show messaging, demo narratives, and pre/post-show content

Qualifications

• 5-10+ years in B2B product marketing or full-stack marketing, including meaningful time at an early-stage startup where you shipped the work yourself
• Exceptional writer and maker — you produce finished, publishable work, not briefs for someone else to execute
• Experience marketing technical products to non-technical operational buyers (plant managers, ops and supply chain leaders) and supporting a direct sales motion in tight partnership with AEs and SDRs
• Experience bringing a novel product or category to market — creating demand and understanding where little existed, rather than capturing it in a crowded space
• AI-native: you already use LLMs and agents as core tools in your daily work and are excited to build content production systems around them
• High-agency, creative, and comfortable with ambiguity — you'd rather own the whole problem than a slice of it
• Based in / willing to relocate to the Boston area — this role is in person at our Watertown HQ; travel up to :20% (customer sites, trade shows), though likely less

Preferred Experience

• Robotics, industrial automation, manufacturing, supply chain & logistics, or other capital-equipment / hardware categories
• Marketing into CPG, food & beverage, cosmetics/personal care, or contract manufacturing
• Working demand-gen literacy (you can run or closely direct campaigns, nurture, and measurement even if it's not your core craft)
• Video and visual storytelling chops
• Software or computer science background — experience programming or an engineering degree

Tutor offers competitive benefits including fully employer-covered health insurance, a managed 401(k), and regular in-office meals. We also offer unlimited PTO and holidays. We host social events and maintain a collaborative, low-ego work culture where people are trusted to take ownership and solve real problems. Tutor is an equal opportunity employer and welcomes applicants from all backgrounds.